IS YOUR WEBSITE COMMUNICATING THE RIGHT MESSAGE?

4 MINUTE READ

Your website is all about you, right? It should carry your praises on the wind and shout your greatness to the sky. It should circle and underline all of the reasons why you’re awesome, with full-color photography of you in all of your resplendent glory. The very internet itself should vibrate with glee as your site ticks off your accomplishments to droves of adoring fans. That’s Website 101, right?

No. It’s not. Your website isn’t about you because nobody cares.

People don’t visit your website to learn how amazing you are. They certainly aren’t looking to bask in the glow of your bullet-pointed feature lists. They wander into your site because they want to know what you can do for them. They’re interested to learn how you can solve their problems and how you can do it economically. They may not realize it, but they’re not interested in learning about you. They want to know how much you know about them.

In short, your website isn’t about you. It’s about your prospects and your customers.

It’s a subtle change in perspective, but it can have a dramatic effect on your message’s power. Focusing on solving problems instead of shouting your praises demonstrates to potential clients that you understand them. It creates an immediate connection. They’ll see that you know their pain points and have worked diligently to provide appropriate solutions. 

Because they don’t want to read about how great you are, they want to know how you can make them great. That requires thinking about your website differently.

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