Is your website your 24/7 salesperson?
Christopher Melotti
??Brand Comms Consultant, Content Marketing Advisor, Strategic Copywriter & AI Ethicist Policy Writer. ??I ensure businesses & professionals build strong reputations & dominate their markets?? Let's do great things!
Hi there.
Did you know: your website should be your 24/7 salesperson?
Hear me out!
There it is. Standing at your URL. Every day. At the beck-and-call of every visitor.
Telling them facts.?
Showing them content.
Taking them on a journey.?
Convincing them to convert.
Well – it SHOULD be.
So, how is your “website salesperson” performing?
If that’s the case, then your online salesperson is failing you.
You see, your website MUST BE more than just a pretty face (though it helps!).?
Yes. Put your customer hat on for a sec.
Now, rewrite your website with phrases your customers would use.
For example:
You say: “Marketing Services”. They actually want: “GENERATE MORE DEMAND”
You say: “SEO Services”. They actually want: “GET ME FOUND ONLINE”
You say: “Website Development”. They actually want: “BOOST MY ONLINE PRESENCE”
See? Now you try.
Your website will be a better salesperson if it communicates just like your customers do.
You’ll be amazed at the increase in conversions afterwards.
If you want to learn how to do this to improve your website’s sales, check out this article: Service Pages vs Solutions Pages .?
Or better yet, let’s chat ! My team and I have just the solution for you.
Regards,??
Christopher?Melotti?+?Melotti?Content Media team?