Is Your Web Design Costing You?

Web Design

Website designs have evolved over the past 20 years to be more entertaining and engaging. From text based websites that focused solely on providing well organized lists and links to more resources, to websites that have embraced the future with Augmented Realities and Robot "maids" to provide information at the click of a button.

Early example of a web design in the 1990's

source for first web design image

Early web designs used itemized lists with bullet points and were very basic in user appeal and design.

• Simple layouts
• Did not use many images for design
• Often pages were long
• Difficult to navigate

 Wikipedia describes web design as:

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.[1] The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

Over the past years, we have learned that an entertaining and helpful website that keeps users engaged on a website page, are usually better at selling more products and services as well as ranking higher in the search engines.

One of the most important features all websites need to do well in Google search as well as with your customers online, is making sure that your website is mobile friendly.

You can test to see if your website is mobile responsive online for free with this website tool MobileTest.me.

Page load times are an important part of good SEO and/or search engine optimization to help your business website rank high in Google search.

2018 Web Design Examples

Mobile usability and page load times are important not only for SEO, but for customer conversion rates. Most of your website visitors are most certainly using a mobile phone to view your company website. They are often in a hurry and need to find the information quickly. If your website takes too long to load, they will simply hit the browser back button.

Listed below are great examples of custom web designs that entertain, provide value and offer interesting content to their website users without making the site too large to load quickly or not load at all on a mobile phone.

 Sandy Rowley is a Webby Award Winning web designer, located in Reno Nv USA.

Web designs created in 2018 are trending more towards the flat design elements seen on popular websites like Air Bnb and others are moving the design trends into some interesting and fun areas.

Web designs should load fast, and be mobile responsive, but they should also achieve the goal of the following:

1. Sign up newsletter subscribers
2. Buy a product or service
3. Bookmark
4. Share on social media networking websites.
5. Click phone number to call

Website visitors need to perform an action on your website in order for it to count as a conversion. If a website user visits a page on your website, then leaves, Google counts this like a bounce or if a website visitor hit the back button while viewing your website.

If your website has a high bounce rate, your website will not be able to hold your rankings in Google search for long. 

Read full web design article here: https://renowebdesigner.com/web-designs/

Article on web design accessibility standards here: https://www.dhirubhai.net/pulse/some-websites-accessible-all-arent-which-one-you-adriana-anderson/

Custom Web Design is Crucial To A Small Business Success

Call Sandy for a free evaluation of your businesses goals. 775-453-6120.