Your Voice Is Your Command

Voice activation technology is becoming a larger part of our daily lives with devices like Alexa and Siri providing varied services.

?Voice/Audio is increasingly becoming a viable option for performing all sorts of actions. You can order goods, find information like the time or weather, set reminders, book services like taxis, control smart home devices, play music, map routes and get directions, check email or the news headlines and more.

?Voice assistants are making their way beyond our kitchens and living rooms.

?New spaces allow new use cases, such as connecting to Drive-thru, pre-ordering services, or requesting flight upgrades from hotel rooms.

Those who map their products’ connection to adjacent experiences and services will be well positioned to capitalize on a wider set of demand triggers.

By shortening the cycle between engagement and purchase Audio commerce is going to have unprecedented impact on the way in which retailers interact with consumers across the globe. Customer experience is the battleground for brands to take victory in their respective markets, innovate commerce experiences and make them better for both merchants and consumers

?People like things that remove the level of effort required to make something happen. The increase is usage of smart speakers and AI powered virtual assistants mean we’re starting to say commands rather than type them.

Technological innovation in e-commerce has made the shopping experience seamless and smooth as compared to physical retail shopping experience although physical stores account for roughly 90% of all retail sales globally. Voice and Audio has a huge potential to bring integrated commerce experience for physical retail. There’s a lot of scope for retailers to really personalise the interactions for customers.

Few years back Starbucks added the ability for customers to use voice to place orders in its mobile app. The company says they can also speak to modify their order as if they were speaking to the barista in-store.

As voice technology continues to evolve, its integration into everyday commerce will transform the way consumers engage with brands and services. With innovations like audio commerce and voice-enabled interactions becoming more widespread, retailers have a unique opportunity to personalise experiences and remove friction from the shopping journey. As we move forward, businesses that leverage this technology will not only enhance customer satisfaction but also stay ahead in a competitive marketplace, where convenience and seamless engagement are paramount.

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