Your Value Belief

It all starts here. Unless you believe in yourself and what you and your firm know is worthy of a high price then you will always price low. I find self-esteem in the Accounting profession to be a major issue when it comes to pricing. You might be different but most of those who I meet lack the confidence and courage to price appropriately.

As you look at the scope of work to do and as you work out the value you’ll scratch your head (like the Accountant below) and you’ll have a lot of ‘chatter’ going on in your head. You’ll be thinking of charge rates, value, competitors and the one you most think of is ‘what will my client think?’

Who cares what others think?

Get over yourself. They are not really thinking about you. They too busy worrying what you think of them! What people think of you is none of your business anyway, that’s their business.

Get some courage and believe in your self-worth as an awesome, smart Accountant. It’s taken you years to get to where you are today. You used to do the same project in 5 days now because of your experience you can do the same project in 2 hours. You should be rewarded for your years of experience, and not how long it took to do the project.

Here’s your new value belief system:

“I really value what I know. I articulate my value eloquently. I sell my intellect and information based on my value contribution rather than my time”

About the author:

Rob Nixon is the global leader in helping Accounting firms grow revenue, profit and cashflow. He has been advising Accountants around the world since 1994. He is the founder & CEO of PANALITIX (www.panalitix.com) business advisory software for Accountants. He is the author of ‘Accounting Practices Don’t Add Up’ and his most recent book ‘Remaining Relevant’. You can follow him on Twitter – @therobnixon – follow him on LinkedIn – https://www.dhirubhai.net/in/therobnixon or via his personal blog - www.robnixon.com