Your Users May Be Smart, But Online They're Dummies Like the Rest of Us

When creating digital products for users who are advanced or more tech-savvy than most, digital product teams often make a mistake—they think their users can handle complicated screens with ease. But in reality, it doesn’t matter if you’re a rocket scientist or brain surgeon—everyone is an idiot online, including people who make sites and apps.

It’s About Our Brains, Not Our Smarts

All human brains approach digital tasks in largely the same basic, non-thinking way. Here are some simple, avoidable mistakes even the brightest users make online.

• Not paying attention: People are in a rush and rarely pay close attention to what they’re doing online. They’re rushing between meetings, juggling kids, trying to multitask, and stressed out. This makes for easy mistakes.
• Not reading: People don’t read online—they skim and scan. They’re going to click on the first word that resembles anything related to their task. If interactions and content are not stupid clear, mistakes are going to happen often. ?

It’s Not About Your Smarts

No matter how intelligent we are, we’re all in a rush, distracted, or stressed. Anyone could make these mistakes. It’s not about how smart we are, it’s about the circumstances we’re in. And quality sites and apps that serve users excellently prepare for this by creating clear, simple digital products.

--

Ready to learn why we’re all dummies online??

Read the full article: Your Users May Be Smart, But Online They’re Dummies Like the Rest of Us