Your Unstoppable Brilliance

Hello and happy new year my dear readers!

I hope you all had a chance to reflect and pause over the holidays and are returning to work rested and refreshed. Despite working much of the break, I did have the opportunity to attend a gathering that helped me to identify and nurture a theme for the new year.

Spiritual leader and author, Pema Chodron, writes about this concept of our innate unstoppable brilliance. The spirit and kindness that is housed within each one of us, if we just take a moment to pause and let it shine forth.

My deepest wish for this coming year is to find this unstoppable brilliance within myself and to help each of you access this shining light within yourselves.

Here's to our combined unstoppable brilliance and a new year filled with joy, belonging, mindfulness, and mastery.

Join the LIVE XR Pub Crawl Featuring Nokia's Leslie Shannon Friday January 19th at 12noon PT

We will kick-off the new year in style with guest expert, Leslie Shannon , author of two books and XR communications expert! Leslie has been a friend of the pub crawl for months and joined our in-person event at AWE in June.

I can't wait to get her perspective on what 2024 holds for XR marketing, AI, and the future of enterprise campaigns.

The XR Marketing Pub Crawl is a monthly community event for enterprise and corporate marketers and communications professionals looking to better understand immersive technologies. Myself, and other guest speakers discuss the latest XR marketing news, explore the latest immersive platforms and take a critical look at the work being done in the space today.

You can join our XR Pub Crawl LIVE the third Friday of each month at 12 noon PT via Zoom. Joining live allows you to experience the technology, ask questions, and build relationships with some of the most innovative marketers in the industry.

Exclusive: The AI Marketing Revolution Challenge #5 Just Released

I'm giving you, my subscribers, first access to the next video tutorial in my AI series. This video highlights two important tools to help leverage the power of the ChatGPT collective.

Did you know that there's a thriving marketing community building and sharing useful prompts for ChatGPT? Check out this 10 min tutorial to learn how to access these community driven tools.

You can access the entire AI Marketing Revolution playlist over on my YouTube channel.

Building a Basic AI Marketing Strategy

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year.?

My friends shared that I was one of the only professionals in their network that had a positive view of AI and had embraced using it at work. I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. Erin then asked me a great question, which was: “How do you get started bringing such a disruptive tool into an organization?”

So — Erin and Will, my loves — this article is for you and for anyone looking to be a champion for AI at work.?This article will help you:

• Better understand how AI can help you and your team.
• Build a basic AI strategy.
• Bring generative AI into your organization.

However, this article is not:

• A risk assessment analysis.
• Legal advice on how to navigate risk.
• Governance strategies or guardrails.
• A list of the best AI tools (they will change over time).

There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework, a great starting point if your role is responsible for AI governance.?

Building a basic AI strategy

As with any project I take on, whether personal or professional, I always start with strategy. The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPIs to help you measure the outcome of your strategic planning. So, let’s start with these three basic questions:

1. Identify the opportunity and objective: Which marketing tasks could benefit from the help of AI tools??
2. Identify your target user base: Which roles within my organization complete these tasks?
3. Define KPIs: How will we measure the success of our AI tools to positively impact the completion of these tasks?

For details on each of these steps, read the entire article over on MarTech which also includes an infographic identifying the 7 pillars of AI marketing and a helpful AI strategy worksheet.

Professional Goals in the New Year?

Whatever dragon you're looking to slay this year, I'm here FOR IT!

Thanks so much for being part of this community and don't hesitate to reach out with any feedback, questions, or thoughts on how I can support your professional journey.

You can learn more about my consulting services at lisapeyton.com and reach me via email or here on LinkedIn.