Not your typical LinkedIn Newsletter

With VC money pouring into Software as a Service, start-up founders are not afraid to spend it. The war on hiring the best talent is on, but another area that eats into a start-up budget is ads. Let's face it, for every dollar spent on paid ads, Google, Facebook, and probably LinkedIn get $0.80.

The average cost per click across all industries in Google Ads is $2.32. In the United States, industries like Insurance have a $20.12 Avg CPC for Search Ads and rising. The bidding is set more like; " Whoever pays the piper, calls the tune."

This does not mean SaaS startups should not invest in Paid Ads, but sharpen the axe longer on creative campaigns, Avatar research, and do due diligence on the data obtained in order to make informed decisions on where to pay close attention when building a start-up.

Enough of my rant on why short-term metrics might be hurting your start-ups. Here is why it is worthwhile for you as a Subscriber.

It is all about the long game for your SaaS Start-up. Let's build with sustainability in mind, through constant Insights from experts in the spaces. More like 'Standing on Shoulders of Giants '.

Here are the 3 areas to help with building SaaS Start-ups in a sustainable way;

Brand Strategy

" Your brand is not your logo"

Legendary Marketer Seth Godin gave a great example that stuck with me;

If Nike decided to open hotels all over the world, we all would have an idea How and What the hotels would like. If Hyatt decided on selling sneakers, I bet you won't have an idea what the shoes would even look like. That is the difference between a Brand and a Logo.

Seth and I are not saying company logos are not important, but CEO/ Start-up founders spend too much time on their logo. Think of it as 10% or less of your brand.

On Brand Strategy expect insights from expert marketers like Seth Godin, Prof Scott Galloway, and more am yet to recall or discover. We will be covering;

• Brand Strategy Models like The Clock Model for instance
• Example Brand dissection and case studies
• Expert Interviews & Keynote speeches
• Branding in the Age of Social Media

Content Strategy

Content is still king... Checkmate.

With more powerful computers in our hands than those that landed the first humans on the moon, creating content has never been easier. No fancy studios, but this seems to only work for personal brands, not so many corporates unless doing a collaboration with influencers.

For your SaaS to produce valuable, you will need a solid content strategy. It's a war out here, every business is fighting for our attention. Most founders don't have the charisma to dance to Tiktok videos, nor do they have time to write a 5,000-word blog or Ebook. Insights on building and executing a clear content strategy will help. You can hire or outsource the heavy lifting.

In this section you learn:

• SEO Content Strategy
• Social Media Content Strategy
• Writing Content that Converts
• Expert thoughts and interviews
• Case Studies & Examples

Write SaaS Copy

I see too many generic Value Propositions. Is the founder writing the copy?

Most SaaS start-ups founders are technical people, not copywriters. Just like learning how to code, writing words that convert is a skill too. Writing SaaS Copy on the Landing Pages, Emails, Ads, Sales letters, and more requires a very clear understanding of the software's unique value proposition.

I guess I will let the experts teach us, how SaaS copy that converts is written.

• Landing Page Teardowns
• Expert Copy Swipe files
• Example SaaS nailing their copy

Book of the Day

" How did you learn about Space Engineering? " - I read a lot of books.

Unless you live in a cave, you have heard of Elon Musk. Yeah. Elon built SpaceX on the back reading many books. In fact, he is the Lead Engineer for both SpaceX and Tesla.

The lesson here is ' gather the accumulated wisdom from those who have gone before you '

Watch out for SaaS marketing book reviews in this section, DM me book suggestions.

Podcasts Insights

Do you listen to any podcast on Marketing? Which ones? - Let me know in the messages.

I will be sharing nuggets from some expert marketers as hosts or guests on podcasts.

Thank you for becoming a subscriber. Any questions? - Let me know.