Your two biggest questions

Stick around for the Social Media News to Use below.

What do I post about?

And how?

These are by far the most pressing questions that people come to me asking.

Good news! I know exactly how to answer those questions for you! That's what I do in my coaching program and in my consultancy work.

In case you're not yet ready to hire someone to help you with this, here is the quickest and easiest way to move forward with answering these questions for yourself and to take action!

1. Define your mission. On paper! I will always return you to your purpose, your why. It's the foundation for everything.
2. Think back to the last three times that you got fired up about something, or excited about something, or wanted to share something that you just learned with someone else immediately.?
3. If any one of those things were related to your brand and your mission in any way, then that is something to post about. That is one answer to, "What do I post about?"
4. This is how to answer the second question: "And how?" What platform(s) are you already on and familiar with? Put your message together in copy form, video, or image form, and post there.

Then, you repeat steps 2-4 over and over again. It really can be this easy. Not simple necessarily, but easy.

I was thrilled to be quoted in this Marketing Brew article by Phoebe Bain about TikTok and its new Avatars feature.

I talk a bit more about how I get these opportunities with journalists in a recent Reel.

INSTAGRAM: Pacifying creators, for now...

• Introducing Creator Marketplace, Where Brands Can Discover Creators to Collaborate With [Instagram]

INSTAGRAM: Do you subscribe to anyone yet? I've yet to and I'm curious to hear your thoughts on it. I was *this* close to subscribing to Jill Zarin (IYKYK) last week because she was teasing exclusive luncheon content. Don't judge.

• ?? Subscriptions Update ?? [Adam Mosseri IG]

INSTAGRAM: The monetization of Reels is starting.

• Boost your Reels [@InstagramForBusiness]

INSTAGRAM: Businesses with brick and mortar locations, listen up.

• Instagram rolls out a new searchable map to make it easier to discover popular locations [TechCrunch]

LINKEDIN: I love hearing the behind-the-scenes of putting together a campaign. The full case study is linked at the bottom...

• Content or Targeting? To Succeed on LinkedIn, It Helps to Have Both. [LinkedIn Marketing Blog]

PINTEREST: Look for the platform to start monetizing more.

• How activist investor Elliott may plan to support value creation at Pinterest [CNBC]

SOCIAL MEDIA: Sunday was World Emoji Day. Which is your favorite?

• New Emojis In 2022-2023 [Emojipedia blog]

Next Steps With Me

• If you're looking for social media help and want to discuss how my coaching or a custom consulting package can help your brand (I work with small to large organizations and executives/leaders building their personal brand), book a call on my calendar here.
• If you need a speaker at an event or a guest social media expert on your show or podcast, comment below or message and send me details.
• If you need some words of encouragement, message me with code word "cheer" and say no more. Stand by for joy bombs galore!??

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