Is Your Tune the True You: Fine-Tuning My Fork
Allison Ross
?? Forgiveness Advocate & Marketing Innovator | Changing the tools of engagement, one vibration at a time.
While the Vibrational Marketing Institute (VMI) was officially launched on 1 June, 2024, the curriculum has been in the making for almost a decade.
Fourteen eager solo entrepreneurs, each stepping into the unknown, each having our own experience of these past seven months.
Today, I'm sharing mine.
As I look back on 2024, I feel incredibly blessed for the experience, for the people alongside me who I love dearly, and for the processes and systems that have proven themselves relevant, valuable, and innovative.
That.
And I ended 2024 exhausted. Being an institute, that would make me the principal. In this role, managing 14 entrepreneurs on different journeys and at different places in their lives unravelled me.
I take full responsibility for the energy of it being 14 separate solo entrepreneurs instead of one coherent group. As we enter a new era for the institute, I am as acutely and lovingly aware of my own boundaries as I am acutely and lovingly aware of those who join me on this journey.
Now that I have come to understand and resolve my fears and uncertainties; as I fully grasp the magnitude of what I am challenging each member joining VMI to commit to, it has become apparent that managing this process requires a resoluteness—and a vulnerability—I have previously been too afraid to exercise.
MY PERSONAL REALIGNMENT
I cannot be everything to everyone and still be true to myself.
In my most recent posts, I shared of this existential crisis and how I found my way through it by listening to Pentatonix. In case you've missed it, here is the 3-part case study again.
PENTATONIX CASE STUDY - PART 1
I've been taking a deep, deep dive into resonance. I often share how vibrational marketing merges engineering, quantum physics, and neuroscience. I've now added music to the list.
And this excites me!
December brought along with it an existential crisis: My soul couldn't handle another conversation about business, about marketing, or about things that don't directly impact the wellbeing of all on the planet. I could no longer engage in conversations about overcoming our trauma and self-limiting beliefs. I had run out of words.
The idea that I can incorporate music into marketing strategy makes my soul sing.
I'll be doing it as a case study that demonstrates resonance.
It still aligns with the Vibrational Marketing Institute's curriculum of the laws of vibration, attraction, and reciprocity, using music as the analogy.
As a start, what is the resonance of a YouTube video with 760 million views?
What makes people constantly coming back to listen again and share it with everyone they know? I invite you to feel it for yourself, this resonance I speak of.
PENTATONIX CASE STUDY - PART 2
How does one YouTube video amass 760 million views over 8 years without any marketing? By allowing their fans to do the marketing for them.
In part 1, I mentioned that I'll be exploring resonance within the Vibrational Marketing Institute's curriculum through a case study of my all-time favourite group, Pentatonix. I also shared a link to their heart-stirring a cappella version of Hallelujah.
If you paused long enough to truly take it in, you’d have felt the purest emotions in every voice, every verse, every chest bang, and every foot stomp.
And that’s all these five artists needed to do: show up and express their talents at their highest vibration, and let resonance kick in...
THE VIRAL (VIBRATIONAL) MARKETING STRATEGY
The three components:
The implementation:
Pentatonix’s fans love them so much, they become the marketers by suggesting, requesting, or even paying content creators to react to their music for the mere joy of seeing their joy.
This is like your audience paying influencers to promote your brand, instead of you spending a dime or lifting a finger, just because they love you that much.
WHY AM I SHARING THIS?
We’re told that marketing is about getting in front of as many people as possible; constantly creating content across different platforms in various formats, and judging our success by our sales. That's the norm.
But what more proof do we need that this norm is a self-limiting belief?
Pentatonix’s viral videos show us that simply sharing what we do with unconditional love, free from attachment to outcomes, can create an audience so resonant, they eagerly tell the world about us again. And again. And again.
If you're unfamiliar with the marketing strategy of content creators reacting to music videos, I’ve included one of a reactor experiencing Hallelujah for the first time.
It’s a powerful reminder of how we can spread the resonance of love through our work when we align with our highest vibration.
PENTATONIX CASE STUDY - PART 3
How does a group of solo entrepreneurs integrate engineering, neuroscience, quantum physics, and music theory into their everyday marketing practices? The revised Vibrational Marketing Institute's curriculum at a glance.
MODULE 1
Law of vibration: Self-awareness
MODULE 2
Law of attraction: Awareness of those you're here to share your talents with
MODULE 3
Law of reciprocity: Awareness of the entrepreneurs alongside you
In keeping with the Pentatonix case study, I feel I should include a link to their music. Since the overall theme of the work we do at VMI is unity consciousness, their delivery of John Lennon's Imagine seems a fitting choice.
By the way, notice the 53 million video views using the viral strategy I described in part 2.
MY BIGGEST TAKEAWAY FOR 2025
As I move forward with VMI, I choose to shift from being seen as 'principal' to embracing the role of a fellow collaborator. While I may have made my tools, processes, and practices available to the Vibrational Marketing Institute, I'm going through each of these modules, too, navigating this new path like everyone else. I share the same challenges, the same desires to be seen, and the same need for support.
Pentatonix reminds me that harmony is meant to be a collaborative journey. While every member is incredibly talented in their own right, they achieve their global success by tuning into their own highest frequency, the frequency of those they're singing to, and those performing alongside them.
At the same time.
To emulate this in my vibrational marketing strategy, my primary focus is to continuously:
And trust that those who resonate with this harmony will naturally join me in doing the same as we work to collectively raise the vibration of the planet.
Poverty, disease, and disharmony cannot thrive at high frequencies. We can make a difference if we’re willing to move through “me” and “you” to “us.”