Your Touch Points Make Your Brand

For this post I thought I would share my recent family holiday at LUX* Grand Gaube, in Mauritius. As I share in my writing, I believe everyone and everything is a brand. Whether you are a business or non-profit organisation, I believe your consumer facing touch points collectively defines your brand.

In this vein, staying at LUX* has left an indelible impression on me. I have been so impressed by how the brand has engineered each touch point. From friendly staff welcoming you at arrival, to breath taking views overlooking the ocean to delicious food, LUX have understood the customer journey.

Inspired by my experience I have outlined some key takeaways for you as follows:

1. Carry out a brand audit unpacking the customer's journey;

2. Does each touch point reflect your brand promise? If not, what needs to change?

3. Do you conduct customer research (e.g. brief interpersonal feedback or a more constructed approach such as a focus group or survey)?

By ensuring you deliver on your brand promise consistently, this will ensure customer loyalty, which in my view builds your brand equity.

Need help with building your brand? Let's meet over coffee to speak about the direction you want to take your brand. One on one consulting customised to meet your brand requirements. Contact me on: 078 736 8824 | www.brandbright.co.za | [email protected]