Your Top Marketing Q's - Answered.

?Soup Agency is giving the rundown on the most common marketing queries.?

January disappeared fast, here are all of the top questions we’ve had this month from clients and staff alongside some recent updates.?

Should I focus on off-page SEO or on-page SEO?

The fast answer is that both are equally important given the Google algorithm draws ranking factors from both off-page and on-page. If you have to decide on what to immediately work on, focus on what you can actively control whether that’s producing new content, optimising your landing pages or developing backlinks. Here’s a list of different factors for both form of SEO activity:

If you want brand personalised advice contact our SEO specialists today for a strategy session.?

What is Social SEO? How can I make headway??

Social SEO is the practice of editing text based features like captions in social media posts with the intention of improving visibility on the platform. The better your social SEO practices the better your growth potential is on the platform, important if you want to grow your brands social media accounts this year.??

Some Social SEO Tips for each Social Network would be:

INSTAGRAM

• Ensure your Instagram profile is optimised with SEO. Use keywords throughout your bio, handle and name and include a location if it is relevant.?
• Insert relevant keywords and hashtags for Instagram posts, stories and reels. Keywords especially placed in captions are a great way to help your content appear on keyword search pages.?
• Include alt-text to your Instagram posts. Alt-texts aim is to make Instagram's visual content more accessible. By adding Alt-text Instagram can understand exactly what your content is and display it to relevant searches.?
• Add subtitles. By using subtitles, you can target keywords to appear on your screen to increase the reach and visibility on Instagram.
• Add your location. This enables your content to appear on Instagram map and be used as a way for people to find businesses local to them.?

FACEBOOK

• Optimise your Facebook Page. By using specific keywords in your Page title, Vanity URL, about section and description, enables a higher reach.?
• Add relevant keywords to your post. Ensure you are not stuffing keywords, rather making it natural-sounding to not deter users.
• Insert Alt-text. Use specific and descriptive keywords with posts to increase visibility and reach.?
• Add a clear call-to-action button. This promotes users to your product and/or services which can increase lead and sales conversion.

TIKTOK

• Optimise your TikTok profile SEO. Include relevant keywords to your TikTok profile to improve and increase traffic to your account.?
• Include keywords in the video. Use both the video and in-text overlay to add keywords to content to increase visibility.?
• Add relevant keywords and hashtags in captions. Focus on keywords rather and add a few hashtags to further improve TikTok SEO.?

PINTEREST

• Optimise your Pinterest profile SEO. Insert keywords in your username and about the section.?
• Create boards that are based on your primary keywords. Your main keywords should guide you in your board construction as well as what content should be placed in.?
• Focus on long tail keywords. For example, instead of DIY finger paint use “Make your own DIY finger paint.”
• Insert keywords in your description. When adding keywords make sure it is relevant and sounds informative.
• Use high-quality images. Not only is this visually appealing, but allows you to increase traffic via visual search

LINKEDIN

• Optimise your LinkedIn Page SEO. Add in related keywords to your pages tagline and about section.?
• Construct long-formatted content that is focused on your primary keywords. Due to LinkedIn feature of LinkedIn Articles, you have room to create content that is long and specific to your keyword clusters?
• Scatter keywords throughout your LinkedIn profile. Users can tell when you are trying to stuff as many keywords as possible. So when using keywords, ensure it is natural sounding and only include relevant keywords.

If you want expert advice contact our SEO specialists today for a strategy session.?

What is Social Commerce?

Social commerce is the process of buying and selling of goods or services via social platforms like Facebook, Instagram, Pinterest , etc. This includes product discovery, research and checkout process. As 4.76 billion people use social media, the potential and opportunities for brands that tap into social commerce are tremendous. In a recent study conducted by Accenture projects, it estimated the value of the social commerce industry globally will grow to 1.2 trillion by the year 2025. In addition, Meta found that more than 1 billion users connect with a business account across the company’s messaging service weekly. So there is definitely an enormous opportunity to find potential customers.?

This massive growth of social commerce is largely driven by Millenial and Gen Z users on social media as they are predicted to account for over 60% of spending of the global social commerce spending by 2025. This and the effects of the pandemic has transitioned everyone into the digital landscape, increasing many to use social media for shopping purposes post-pandemic.?

As technology continuously evolves, so too do social platforms with them now being able to act as an all-in-one service that includes product discovery, customer care and sale channels. Making social media a landscape where people can discover, interact with, purchase from and follow up with businesses easily.?

If you're interested in leveraging social commerce for your business, Speak to one of our social specialists today!

Should my business be on TikTok?

I’m sure you have heard the craze around TikTok. Yet is it worth having for your business? Well, with the platform's 1 billion monthly active users, we see it as a no brainer for business to use. Whilst relatively new, TikTok is the fastest growing social media platform, and can be an incredibly powerful and cost effective tool to place your business in front of the right customer. You may think that TikTok is predominantly a Gen Z audience but in all factuality, TikTok has a wide range of audiences. Case in point, in Australia around 41.2% of TikTok users are 25 and above. Interestingly, it has been also found that 93% of TikTok users have taken an action after viewing a video on TikTok. With even B2B businesses having success on TikTok with 13.9% of B2B decision makers saying that TikTok influences their purchase decisions.

TikTok also has a range of advertising options at varying prices that way you can tailor a cost-effective TikTok marketing campaign to your business needs and goals. Several ways you can advertise are as follows;?

• In-feed videos: These are videos which appear on a users For You Page (FYP) which can be targeted toward a specific audience and/or niche group.?
• Topview videos: This is an ad that will appear instantly as the users first video when they first open the app that day.?
• Branded Effects: These are branded filters, lenses and stickers that are available to users to create organic content.?

To talk more about how TikTok marketing could benefit your brand consider using your FREE digital audit, or check out our blog 5 reasons you shouldn’t be afraid to advertise on TikTok.

Facebook ads or Google ads?

The biggest giants in the internet game, Facebook and Google. One being the largest social media network site and the other largest search engine globally. Both of which offer vast potential for a successful marketing campaign for any business.?

But the question is, which platform should run your ads? Well to start with, you first have to know the differences. Here, we’ve listed the main factors to consider for your marketing campaign;?

Targeting?

Campaign Goal

Budget

Ultimately, choosing between Google and Facebook Ads can feel complicated but it truly comes down to what are the key goals and objectives of your marketing campaign. Facebook's main advantage is its ability to target audiences that demonstrate an interest in the types of services and/or products that your business offers. It's great in building brand awareness and finding new customers that wouldn’t have known about your business before.?

Whereas Google's Ads primary advantage is how you can target keywords that are associated with conversion. This means you have a higher chance of finding a potential customer that is ready to purchase your product and/or service.?

If you're still unsure whether which platform is best for your business, speak to one of our professional experts today using our FREE digital audit!