What is your best advice to persuade your executives or CEO to take a media training class?
Gerard "Jared" Braud, CSP, Fellow IEC
Crisis Communications/Media Expert - Helping you communicate better, faster & more effectively in a crisis. Founder of SituationHub crisis comms software. Media Training for spokespeople; Crisis Communications Plans
By Gerard Braud –
CEOs and executives may have a fear of public speaking. For that reason, public relations and corporate communications professionals may have a hard time getting their CEO or senior level executives to schedule media training. This week the BraudCast question is, "What is your best advice to persuade your executives or CEO to take a media training class?" Please share your thoughts.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes...your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
CBD Venture for Better Health: Debbie's Homegrown
9 年If you're too dumb or egotistical to think you don't need some input and practice, please enjoy your next job.
Crisis Communications/Media Expert - Helping you communicate better, faster & more effectively in a crisis. Founder of SituationHub crisis comms software. Media Training for spokespeople; Crisis Communications Plans
9 年Here is what your colleagues had to say about this weeks question and my recommendations: https://youtu.be/sDX8Jt26Nq4 Thanks for contributing!
Retired business communicator and manager of outreach, advocacy and issues management programs. Active volunteer leader with Project Healing Waters Fly Fishing.
9 年Copacetic here, Gerard, and you?. Thanks for asking. Media training will help one's CEO in even non-high stakes communications events, i.e. new product rollouts, employee awards functions, "town hall" type meetings, etc., by enabling them to work best with the cameras, the staging, the master of ceremonies, etc. First impressions count, right, I mean, correct?
Strategic communicator leading a charge to make every leader a strategic communicator.
9 年I would say it is less about media training than it is about executive comms coaching. Media training is one component, but so much of the foundation comes from a broader, more palatable (to execs) rationale: how is s/he communicating no matter the environment? Then one can bring focus to the media scenario.
Team Lead and Preparedness Specialist, Florida FEMA Integration Team at FEMA - Region IV
9 年If a CEO or executive wants to lead the organization, they should also lead the messaging and conversation about that organization, especially in times of crisis. And in the midst of crisis isn't when you want to make your stage debut, so training is a necessity. Who does an exec want telling the story? Except for those rare "naturals," poise takes practice, as does conveying your message, and building trust and rapport.