Your Thought Leadership Will Empower Your Employees

Millions of business leaders have come and gone, but few have left a mark. Those are the ones who inspired their teams and the world.

They not only led their companies to success, but inspired and empowered their employees to achieve greatness. They saw beyond the status quo and dared to build a better future.?

Think of the world’s greatest leaders. They go on stages, post on social media, and speak about their industries and businesses, addressing their audiences. They inspire millions of industry professionals and enthusiasts. This is where employees fit into the picture.?

Current and potential employees:?

Your team needs to hear from you. They need to know your vision for the future to prepare themselves for what is coming next. Therefore, it is crucial that you establish an open line of communication. When you communicate your expertise and share insights about your industry, your employees are more likely to adopt your vision and work towards achieving it.

Employees are a leader’s first customers and their #1 ambassadors.

Try this. Write a post about your business or industry, publish it on LinkedIn, and observe the first people to engage with it.

According to Forbes Business Council, existing employees trust connected leaders by a 3 to 1 ratio. This means that employees are three times more likely to trust leaders who are connected with them than those who are not. The same article states that 82% of employees will research a CEO's online presence when considering joining a company.

When our team posts across the executive accounts we manage, we see it work every time.

To be the best advisor for my clients, I study the personalities, communication style of the world’s greatest thought leaders, and gather the key communication traits behind their success:

Effective thought leadership communication can drive your organization forward by uplifting the culture, and increasing employee engagement. Imagine the difference you would be making in your industry by simply improving your communication.

Work culture is no longer an option; it is a priority.

According to SHRM , turnover resulting from bad work cultures cost American businesses $223 billion in the last five years.?

It is time to capitalize on your thought leadership efforts to build a culture of employee engagement.

How can being vocal and communicating effectively on social media boost your employees’ engagement and ownership within the organization?

Here is your To-Do List:

Connect with your team

If your employees can trust you, everyone else will. Sharing your expertise and insights will help your employees understand the bigger picture and how their work fits into it. The more familiar they are with the direction in which your organization is moving, the more they will trust you and be committed to your goals and vision. That is what I learned from my conversation with one of my clients – Ram Charan , a world-renowned business advisor, author, and speaker. Besides gaining your team’s trust, being vocal about your industry and business will help you strengthen your relationship with them. This connection is fundamental for a positive workplace culture.

Encourage employee contributions

Your employees have ideas. If you share your insights, they will share theirs. This process will create a culture of collaboration and innovation within your organization, where everyone feels comfortable sharing their thoughts and opinions. Remember, always lead by example.

Build a generation of thought leaders

A thought leader gives their employees a voice. Their ultimate goal is to mentor people, help them unlock their full potential, and encourage them to contribute to the improvement of the industry. That is how they build a generation of advocates and changemakers.

Many of the world’s top leaders entrust us with shaping their personal brand online.

Do you need help building your story and thought leadership strategy? Let us schedule a call to walk you through our process.

My team and I look forward to supporting you throughout your leadership journey and making you a better communicator.

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Because every change starts with a story.