Your Technology News Update: 2024 Trends, Retrospective, Cybersecurity & More.
2024 Digital Transformation Trends & Retrospective
2024 was an exciting year for marketing and marketing technology advancements and is largely recognized as foundational for what lies ahead. Overall, we expect to see 2025 as a continuation of creative exploration. Marketers will continue to explore the boundaries of what’s possible and what’s actually effective thanks to advanced data insights. Here are some of the biggest trends we saw in 2024 and a sneak peak at where we expect them to go in 2025.?
The Reality of Microsoft 365 Copilot: 10 Use Cases That Reveal Its True Potential
By Lorena Lane , Senior Consultant and Generative AI Practice Lead
Microsoft’s Copilot for Microsoft 365 promises to revolutionize workplace productivity by embedding AI-driven assistance into widely used applications such as Teams, Word, Excel, and Outlook. But does this vision align with the current reality? (See how business leaders are adopting Microsoft 365 Copilot here.) Insights from a recent pilot study we conducted for a global supplier of specialty chemicals and materials revealed a nuanced picture of Copilot for Microsoft 365.
Four Steps Intelligent Business Leaders Use to Adopt Microsoft 365 Copilot
By Lorena Lane , Senior Consultant and Generative AI Practice Lead
In today’s rapidly evolving tech landscape, we’re witnessing an unprecedented surge in generative AI platforms and tools such as Microsoft 365 Copilot. This revolution is reshaping how we communicate with and through technology. Leaders are facing critical challenges: determining which solutions truly drive value, seamlessly and securely integrating these technologies into your existing ecosystems, and effectively upskilling your workforce. The potential for transformation is immense, but realizing it requires strategic foresight, robust implementation, and a commitment to continuous learning.
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Why Migrations Need More Than Just Tech
By Jeff Yost , Director of D3
Digital transformations present tremendous potential for organizations to enhance competitiveness and operational efficiency. While there can be challenges along the way, particularly with technical complexities, success lies in empowering users to confidently understand, embrace, and adopt the new technologies. With a thoughtful approach to communication, effective training, and fostering adoption, organizations can not only minimize disruption but also ensure a smooth and rewarding transition for everyone involved.
The Evolving Threat of Ransomware: Prevention and Mitigation Strategies
By Eric Peterson , Director of Cyber Security Operations
Ransomware attacks have evolved into a critical threat, causing unprecedented financial damage and operational disruption across industries worldwide. In 2024 alone, U.S. organizations are projected to suffer over $40 billion in losses due to these attacks. As cybercriminals employ increasingly sophisticated tactics, organizations must stay vigilant and adopt proactive defense strategies.?
Improve Cybersecurity Protections with Virtualization Security?
By Eric Peterson , Director of Cyber Security Operations
In today’s digital landscape, the stakes have never been higher. With data breaches costing companies an average of $4.45 million, relying solely on traditional on-site security measures is like trying to protect a fortress with a picket fence. As businesses rush to embrace cloud-based infrastructures, they’re facing a new frontier of cybersecurity challenges. Enter virtualization security – a robust shield for our increasingly virtual world.
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