Is Your Team Really Aligned?
What does your marketing team do when planning marketing? Or, do you even have a team? In a company a marketing team is either understaffed, overworked, undertrained, or most of the times non-existent.
We all know that marketing is a key ingredient to a Company offering products, services or both. We also know that Marketing takes time, planning and commitment.
I'm here to tell you that Marketing must be strategic. If your goal is to grow your business, you can achieve it through marketing strategies in many ways. However, you must sit with your team, develop a strategic approach and stick to a few principles. To be successful in marketing you must take into account your company's past and the way ahead.
Look at the current state, develop approach for each conditions that will help you reach the desired state, and finally the end state. But you don't stop there. This should be re-evaluated at least every quarter. So, get your team together and start working!
I'll ask you again, what does your marketing team do when planning 'Marketing'?