Your Target Market: Define it & Reach it
When beginning on social media, it may feel like there is an overwhelmingly large audience. There are nearly 1.5 BILLION users on Facebook, which represents approximately 20% of the entire population on our planet!
At a glance, these numbers are overwhelming. In a crowd it can be hard to be noticed, as you may feel your business is one of many trying to catch the attention of everyone. When I first began marketing, segmenting out my target market didn’t seem appealing. I wanted to reach EVERYONE! I quickly learned that this isn’t possible, and isn’t beneficial to anyone.