Your Summer Toolkit for Email Marketing

Email marketing strategy – Step-by-step guide

As an email marketer, it's essential to occasionally sit down and revisit the basics. Every email marketer needs a strategy to support their daily work. If you don’t have a strategy yet, don’t worry – it's never too late to start building one.

To help you in the strategy process, we’ve compiled a comprehensive step-by-step guide to steer you through the strategy creation process. The guide includes essential tips for:

• Setting and measuring email marketing goals
• Creating content and selecting visuals – and leveraging AI in the process
• Identifying trends and monitoring your competition
• Designing modern newsletter templates
• Growing email lists and segmenting your database
• Ensuring compliance with legal requirements
• Running deliverability checks

Whether you're a seasoned marketer or just starting out, this guide will help you build a robust email marketing strategy that drives results.

Read the guide >

Tips for creating a content calendar

Summer is finally here! While you're enjoying the sunshine, seize the opportunity to prepare for the busy autumn ahead. One of the best ways to stay ahead is by creating a content calendar that ensures your marketing efforts are well-planned and effective.?

Versatile content doesn't automatically mean a heavy workload. With smart techniques, you can maximize the potential of each piece of content and recycle old content to make it feel fresh again.

Check out our 10 Tips for Creating a Content Calendar . We help you set clear content goals, plan and organize your content effectively, and ensure consistency across your channels.

Enjoy your summer and set yourself up for success in the coming months! When the time comes, you can focus on execution rather than scrambling for ideas.

Check out the content tips >

Email marketing checklist

Sending newsletters might sound easy, but in truth, email marketing involves numerous tasks to remember – before, during, and after sending. To help you in the process, we created a useful Email Marketing Checklist .

Having this checklist at your fingertips means you can confidently plan, execute, and evaluate your email campaigns.

Download your checklist here >

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