Your strategic journey is about to begin so make sure your target audience is on the bus
Nick Francis
CTO | CMO | CISO | CIO @ Brooklyn Solutions | Technology, Marketing, Cyber Security, Risk, Resilience, Board Member, Non-Executive Director and Reluctant A.I Evangelist
I have seen both clients and companies create some really innovative strategies in response to some of todays most disruptive trends. Each and every time I see significant investment made in both the defining of the strategic approach and the investment in the technology itself which is fantastic but more often than not the funding drops off when it comes to customer, colleague or partner awareness and or education. This never fails to amaze me because with out these people our strategy no matter how joined up and innovative will fall flat.
Having seen programmes and projects alike stall during deployment because lack of awareness or a mismatch in expectations I have created a check list which can be used for any end user impacting transformation initiative.
I hope that you get some value from this simple checklist to help you shape and build a rock solid vehicle that will help you gain the delivery success that your very expensive and well through out strategy deserves!
Good luck with driving awareness and education to your customers and colleagues alike!
Nick Francis
Talks About - Business Transformation, Organisational Change, Business Efficiency, Sales, Scalability & Growth
2 年I do enjoy your posts Nick??
Practice Director - Brillio
9 年The other area that often gets forgotten Nick is the business change aspect. Assessing the process, people and tools to ensure capability (capacity+competency), adequate controls and processes to ensure the user journey (be that, joining, day in the life, support,etc.,) is covered and a solution provided to ensure a high quality experience to the end user. Much of the disconnect we see today in the end user experience is due to projects and programmes repeatedly getting this wrong or only paying lip service to it.