Your Business Story Matters. Let’s Nail Yours
Teny Casal
Strategic branding & content for business owners & freelancers with English and Czech-speaking audiences ?? Messaging that works and actually sounds like YOU
Think about the last time you felt instantly drawn to someone’s brand or business. Chances are, it wasn’t because of a slick sales pitch or a perfectly optimized offer. It was because something in their story resonated with you.
Your brain is wired for story.
Science backs this up. Our brains don’t just listen to stories, we experience them. “When we hear a compelling story, our neurons fire as if we’re living it ourselves,” says Lisa Cron in Wired for Story, (one of my faves.)
Our story isn’t just something we share for fun. It’s a neurological cheat code for making people care, remember, and take action. And yet, too many business owners struggle with telling their own story in a way that actually works.
Too often, we:
?? Overcomplicate our story with too much detail and not enough direction.
?? Play it too safe so we don’t actually stand out.
?? Forget to tie it back to our audience so people don’t see why it matters.
If we don’t control our story, people fill in the blanks for us. And when that happens, they usually get it wrong.
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The good news? Fixing this doesn’t have to be complicated.
I created a fun insightful (and free) 5-step quest to help you uncover, refine, and use your personal story to position you as the go-to expert, make you memorable, and help the right people connect with you.
How it works:
? 5 days, 5 missions (delivered via email)
? Bite-sized exercises (30 min tops)
? Simple reflection prompts to fine-tune your brand story
At the end, you’ll have a personal brand story that feels 100% like you and you can confidently share on social media, a website, or in conversations.
?? Bonus: You’ll also get the “Make Your Story Click Playbook” with all the exercises, insights, and prompts in one place. So even if life gets in the way, you can come back to it anytime.
Want in? ?? Click here to join the challenge
Yes to controlling your narrative. We're all storytellers if we allow ourselves to tell our story and own it unapologetically.
Web designérka se znalostí UX | Podpo? i ty svou online prezentaci webovou stránkou na míru, která posílí tvou d?věryhodnost a zna?ku.
3 周Uuu, that sounds like something I need! I'm in and can't wait for the first action step! ??