Your Store Needs A Website: 7 Reasons To Know
Having a website can improve your small business growth.??
If you own a business, having a website is essential to avoid losing customers to competitors who already have one.
??Did you know that, as per the research firm Clutch, around 46% of US small businesses are still not using the Internet to conduct their business? They don’t have a website for their company to reach a broader audience. As a result, they are missing out on significant opportunities to generate leads and conversions.
Leads, leads & leads…
Want more qualified leads? According to a ChainStoreAge retail survey, about 80% of retail shoppers look online before visiting a physical store.?
???This is the key: your prospects expect you to be online. If you are not there, your competitors will surely attract those leads.?
The number of digitally connected customers is increasing exponentially. It has also become rare for a customer to decide to visit a physical showroom or store based on a single PPC ad you are running on social media.
Today… shoppers will look at more of your products online, get a feel for the brand, pricing, or process—and only then decide to come in-store.?
Let’s get to know 7 reasons why you need a website for your store…
Your Store's Success: 7 Reasons That Your Store Needs A Website
1—? A Website Increases Your Visibility
More than 4.5 billion people worldwide use the Internet, with over 90% of these users using smartphones or tablets. Without a website, your business is virtually invisible to these people.?
The above data indicates how many more audiences you can reach. Almost everyone uses the internet to get product information—even local information—about products they are looking to buy.?
Potential customers are using Google search engines to decide where to go and what to buy, so your small business must appear in local searches if you want your audience to come to you.
2—? Show Up in Online Search Results
You don’t have to apply an e-commerce operation or strategies to boost profits rigorously. Simply having a basic website that includes a store's contact details, opening times, and a few clear, high-quality photos is enough for businesses.?
It will enable you to geo-targeting, making it easier for buyers to locate your store. Websites like Yelp, Bing, and Yahoo can all help your store gain visibility.
3—? Website Establish Your Store's Credibility
Your audience expects your brand to have your own websites, just as they used to expect your business to have a real physical business address they can locate.?
If you do not have a website, they cannot gather more information about your products and services and then skip to your competitors' product offerings. This is what you don’t from your audience.?
?? Your basic store website should:
Having even a basic store website helps establish your store's credibility and trustworthiness & it makes your customers more likely to buy products from your store.?
4—? Collect Audience Data from your store website
Knowing exactly the target customers can be tough…With a basic store website, you can start understanding your target customers using free analytics tools.?
By collecting customer data from website analytics and monitoring ad performance, you can learn how to generate more quality traffic (and boost sales) with your target audience.?
You can collect valuable customer behavior and demographic data to customize your ad promotion and marketing strategies and improve your products and services accordingly.
5—? Your Website Allows You to Maximize Your ROI
If you’re running a business, maximizing ROI is probably one of your top priorities. And if you have a website, you’re in luck, as there are several ways to ensure that your website works perfectly to bring in more ROI.?
??Here are just a few:
6—? Be Open for Business at All Times
An online store acts as a retailer's storefront around the clock. Without it, shoppers are limited to only purchasing from a brand when their physical store is accessible. With this, retailers risk losing potential sales by limiting their business activities to in-person locations.
A website enables your shop to connect with customers and assist them in discovering and purchasing from your brand at any moment, from any location. It’s a must-have for businesses of all sizes who want to compete.
7—? Leveraging Social Media?
Just think about it: when you have a website, even a basic one, for your retail shop, you can easily link your site to social media posts so that people can automatically reach out to your website to see what you are offering.?
You can leverage social media to allow people to connect with your brand, discover special offers and unique selling points, and enhance your sales and conversions.
—? To Sum Up: Get A Basic Website Now For Your Store
Attracting and retaining customers requires trust. Once you gain that trust, your retail store can grow and thrive.
However, not having a website can stunt that growth. Now that you know that your website is necessary to reach a broad audience and be available 24/7, you should consider it.?
Sure, you may be happy with your current sales and revenue. Imagine how much more you can accomplish when you reach a wider audience online. Even if you interact with your audience on social media, having a website is essential for providing detailed information about your products and services. What stopping you? Get a basic website for your store now!!