Are your socials working hard enough?

First off, how are we all doing? We're well into peak wedding season now and, while the buzz of back-to-back weddings is usually enough to help you push on through, often it can start to feel ‘a lot’ right about now. Working in the wedding industry for over 20 years I totally get it, so if you’re finding it hard to keep on top of your day-to-day sales or marketing do reach out – that’s exactly what?The Venue Experts?is all about.

Let’s get social

Today I wanted to talk a bit about the power of strong social media feeds for wedding venues. Peak wedding season is the time to really show up online, especially when it comes to delivering some unique behind-the-scenes content. People love to see the team who make all these amazing big days come to life and there is no better time to create exclusive BTS content than when you have 3-4 weddings a week.?

Make it personal

Get creative – this could be anything from showing what goes on behind the bar (maybe even a wedding cocktail how-to), the food service or a general ‘meet the team’ reel. Other things that work really well include a time lapse of a wedding set up and a real time view of events, put together using content from the venue staff rather than a professional photographer. It adds a realness and authenticity to your venue, as well as giving you the chance to connect with followers and potential customers on a more personal level.

Another excellent thing about peak wedding season is the steady stream of incredible wedding photographers you have visiting your venue. Grab one and ask for some quick shots of the team, which you can share across your socials (crediting the photographer, of course). Showing the faces of the people behind the venue is always a winner.

Don’t forget TikTok

While Instagram and Facebook have been the go-to platforms for wedding venues for many years now, it pays to keep up with social media trends.?The Venue Experts Marketing team?know everything you could ever want to know about optimising social media for wedding venues. Their top tip? Make sure you’re on TikTok. This is such an important platform and is fantastic for sharing wedding inspiration, real weddings and all that behind-the-scenes content I mentioned above. The search term #weddingideas has a massive 577.5m views on TikTok alone, so make sure you’re a part of it.?

The new kid on the block

Another platform you need to know about it Threads – Meta’s alternative to Twitter. It’s become the fastest-growing social media platform in history, with more than 100 million people signing up to Threads since it’s launch just over a week ago. Here, you can create posts of up to 500 characters and videos up to 5 minutes long, taking away the restrictions of some other social platforms. The overall vibe at Threads is light-hearted and relaxed, making it a great platform for fun pictures, memes and interesting things your venue team have been up to. It’s early days, but so far our Marketing team have spotted some real potential on the app for making venues feel more personable and accessible. Well worth a look.

Call in the professionals

The general rule with social media is to be flexible and adapt your content to each individual platform, while still focussing on your overall brand language. If this seems like a lot of work to add to an already overstretched team, we can help. Get in touch with The Venue Experts by?clicking here?or emailing?[email protected]?to find out all about our unique marketing services and how we can help you nail your online presences.