Is your social media too preachy or show-offy?

Hey!?Hel Reynolds?here with a small gush of inspiration for your coffee break.

Content of the week?goes to recent graduates of the Social Media Expert Programme -?The London Clinic!

Why?

Because it’a truly a social post.

This one is from Linkedin - and asks people in their community who have donated stem cells to share tips:

Most brands stick solely to creating content that:

A) Shows off about what the brand has done/what they offer

B) Offers advice to their audience - and is the provider of the useful information.

Don’t get me wrong, these two types of content have to be part of the mix.

But how about also letting your audience be up front and centre in sharing useful information?

They have real experience that we comms people don’t often have - and what’s more credible than a tip from someone who’s been through it?

When we’re always giving people advice and tips, it can occasionally come off a bit preachy.

And instead of the brand providing the case studies and testimonials, you can get your audience to tell their own stories in the comments.

Let your community show off once in a while, instead of the brand always trying to muscle in and take all the credit.

Jennifer and Isabel?- the two exceptional communicators behind this post have recently graduated fro the?Social Media Expert Course, and have crafted this post that isn’t all ‘me me me’ from the brand.

It’s like real?social?situations where you ask your friends about themselves, as well as talking about yourself.

This post will:

• Make people feel good?- it’s an inspiring topic that shows the generosity of people in the community. For The London Clinic’s audience, who like the rest of us, can find social media a bit doom and gloomy, it’s a welcome bit of loveliness interrupting all the worrying and annoying stuff.
• Increase engagement and reach?- lots of comments teach Linkedin’s algorithm that you’re worth reading - so they get lots more people seeing the post
• Remind people of the brand?- every positive moment someone has with their brand improves their reputation, which ultimately helps the company reach their more tangible goals.

Bravo The London Clinic!

Our TikTok lab experiment

We’ve been helping comms professionals get their heads around the reach opportunities and creative possibilities of TikTok for quite a while.

But last month, with the expert guidance of our TikTok strategists Zander Mills and Jack Grasby , we’ve started our Comms Creatives experiment in this mysterious land of vertical video.

It’s like a creative laboratory of hypothesising experimenting and testing.

We had a viral post?a few weeks ago.

And?yesterday, I had a bash and translating this very email into short-form vertical video.

We will see how it goes, and if it will become a regular feature.

It’s rough and windy -and I’m sure that’s not what my voice really sounds like! A heavy Newport accent!

But I went with the motto from our Comms Creatives Academy: seek progress not perfection.

It’s all learning.

Join us for out next?TikTok course?if you want to start your own TikTok brand adventure.

Congratulations to our 23?Social Media Expert Course?graduates!

What an achievement!

Big shout out to our Spring cohort for passing this 9-week course, while simultaneously working, and more generally adulting.

They’ve been through a challenging but illuminating and fun programme of learning, experimenting and doing - resulting in impressive increases in social media engagement, more creative content and boosted confidence!

I’m so proud of the fantastic work these comms and marketing professionals have done as part of this and of the expertise they’re bringing back to the brands they work for.

Bravo!

Get creative on one of our courses for comms pros!