??Your Social Impact Page and How to Stick the Landing????♀?

If there were an all-around event in cause marketing, this would be the one. To keep the winning vibe going, we're sharing a quick roundup of our faves that went all in with their social impact pages. Creating a dedicated landing page on your website to highlight your brand’s charitable activities, donations, and partnerships is a key step in defining your brand as purpose-driven. To keep your customers engaged and informed, it is essential to effectively communicate these initiatives in one central place.

5 WAYS TO STICK THE LANDING ????♀?

To make this landing page effective, you could amplify your mission by highlighting the impact and partnerships you’ve generated by utilizing Shop for Good! Shine the light on the following elements:

1. Your Impact Model

Ettika boldly highlights its giving model with Donate for Discount front and center on its?Shop For Good page. ?In addition to showing their customers how to Shop, Donate and Save, they also let them nominate charities for Ettika to support, showing they truly care about their customers' values.?

2. Your Story

COCO MOON HAWAI'I seamlessly integrates Donation Tiers on their?Our Story page. With social impact and community building as inherently part of its founding story, the brand simply tells us its story and invites its customers along for the journey.

3. Your Impact So Far

Quallis Brands Co. 's SCOTCH PORTER showcases their donations–over 300K now and updated in real-time (!)–using our Custom Impact Widget on their?Social Impact Fund page.

4. Your Partnerships

amika breaks down its initiatives on their?Giving Back page–from scholarships to grants and partnerships. And with a simple Donate Now button, its customers can add to over 1M in donations they have given to date!?

5. Special Campaigns and Launches

Swell, Inc. not only launched new products and content for the back-to-school season, it also launched a page dedicated to the impact that its customers can make along with them during this season with?S'well Supports.

BONUS POINTS! ????

Having a landing page dedicated to your social impact and mission demonstrates your commitment to making a positive impact beyond your business operations. Creating unique content around your charitable activities can also improve your SEO rankings. Relevant keywords and regular updates can drive more organic traffic to your website.

?? So go for gold. It's your time to shine. Visit our website to learn more and find more inspiring customer stories.