Your So Damn Predictable! But don't worry, we still like you.

I beleive that a successful email campaign requires equal parts ART + SCIENCE - or said differently DESIGN + DATA. Regardless of how you view the balance, it takes both elements to successfully identify and predict how an agent will engage with your listing.

When we designed the Engagement Features of REACH - our Real Estate Listing Email platform - we studied the key factors that helped us to answer a simple question - "Why do agents look at listings?"

It sounds like a foolish question to ask - but we didn't let some foolishness get in the way of our our continued pursuit of answering this question. And we are glad we were relentless in the pursuit of that journey because it led to us defining 8 Key Factors which we indicate s to strong engagement between an agent and a listing - and it fueled many of REACH's success stories.

BTW, we love to share our data-driven success stories, so just ask us about it.

8 Key Factors of a Successful Listing Email Campaign

And why you should care about it.

TRUST + CREDIBILITY

By establishing a reputation for sending the right listing to the right agent, our emails generate higher open and click rates.

TIMING AND URGENCY

By customizing the cadience and content of each email, we strengthen the engagement to your listing.

REACTIONS + ACTIVITIES

By paying attention to Subject Lines, Images and Floor Plans, and Inquiry Buttons, we move everyone closer to an inquiry or appointment request.

ENGAGEMENT TIME + EVENTS

By analyzing the speed of opens and frequency of clicks, we adjust (in real-time) future emails that highlight what is most interesting to the agent.

Are you making these determiniations when sending your listing emails - REACH does - so you can focus on all of the other parts of managing your listing. You can read more about this on our Learning Series with Email Marketing.

One click is all it takes to enroll your listing into REACH - plus, learn about our Labor Day Promotion.

https://lnkd.in/eXHy8eHw