Your simple 10-minutes a day habits for LinkedIn success in 2023

You're a busy person. I get it. You are busy running your business, and taking care of the 101 things that might crop up day to day.

So you don't have endless time to spend on LInkedIn. You can't afford to get sucked into an endless scrolling of the home feed or making comments on posts from your network.

But you know if you don't put in some effort here, you're going to be invisible.

So here's your remedy: The LinkedIn 5-a-Day Diet

5 activities you can undertake each day in just a few minutes to keep your visibility high with your network and beyond. If you are really tight for time, this can take as little as ten minutes a day.

So let's get started.

1/5: Comment.

Add a bit of insight to something that interests you. (2 minutes)

Scroll through your home timeline, or look at a connection’s activity history, and add a comment to something that interests you.

But make sure you add some value with your comment - just saying ‘this is interesting’ is not interesting.

What insight or value can you add?

Remember you can join up to 100 groups on LinkedIn to find useful updates in your area of special expertise, and to demonstrate your particular knowledge.

2/5: Connect.

Find someone new to connect to. (2 minutes)

?You could even stretch to two people.

Try using an advanced search in LinkedIn (https://mzs.es/search) to narrow by company, location, industry, or search through a connection’s connections, and always personalise your connection request.

2 a day =

60 a month =

720 new connections in a year.

3/5: Support.

Give someone a bit of a boost.

(2 minutes)

Everyone likes to be acknowledged.

Seek out those who have shared some personal or business achievement. React to their news. Say hello, or congratulate them, but personalise the message. Just saying 'Congrats!' is pretty lame.

You can also share their update with a supportive comment, adding value for your network and the author.

Do this for a couple of connections or on updates your connections have liked or commented on that catch your eye. Just keep an eye on your home feed, your connections' updates pages, your notifications or your hashtags.

A time-efficient way to support your connections is to carry out a search for their recent posts — a shortcut to perform this search is https://mzs.es/first

4/5: Update.

Share what you’ve found interesting today. (2 minutes)

?It doesn’t have to be your own article or update that you share — but you should share regularly, and focus on your areas of expertise or experience. You can demonstrate the depth and breadth of your knowledge.

A quick scroll through your homepage (remember #hashtags are your friend here) or the day’s news headlines will uncover topics you might share or talk about.

Add value with your own views on the news when you update. Don't just share mutely.

Ask an open ended question at the end of your update to encourage comments and sharing, such as ‘What has been your experience? Or ‘What is the commonest issue you experience in this area?’.

5/5: Peek.

See who’s looked at your profile, and look at theirs. (2 minutes)

It’s natural.

They must have a had a a reason for looking at your profile — see if you can find a reason to connect from their profile details.

And try looking at some new profiles with a search — try an advanced search with this shortcut: https://mzs.es/search

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So there you have it. 5 daily activities to keep you visible, legible and credible on LinkedIn. And you can fit them around a coffee break or at the end of lunch.

BONUS: You can get more suggestions and advice through the interactive version of the Linkedin 5-a-Day Diet, which also includes a one-page PDF you can download.

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David Petherick is a Scottish LinkedIn Profile Doctor

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