Your SEO strategy is outdated. How can you leverage new technology to improve your search rankings?

Google's focus on user experience. Google is constantly working to improve the user experience of its search engine. This means that factors such as page speed, mobile-friendliness, and user engagement will continue to be important ranking factors. Importance of content quality. Google is always looking for ways to improve the quality of its search results. This means that content that is well-written, informative,

Content is king of a website prioritize expert-written, in-depth content & visuals. Tech-wise, focus on mobile, Core Web Vitals, & voice search. Embrace AI tools ethically. Local SEO & visual search are rising stars. Adapt to evolving SERPs & reduced crawling frequency. Stay informed & adapt to stay ahead!

The use of artificial intelligence (AI). AI is being used more and more in SEO, and it is likely to play an even bigger role in the future. AI can be used to automate tasks such as keyword research and content optimization, freeing up time for SEO professionals to focus on other areas.

The majority of voice search results are powered by SERP features, such as featured snippets. To increase your chances of earning a featured snippet that powers a voice search result, be sure to include a clear 40-60 word answer on the page. The new Google Search Experience looks like it uses the top three results to power its new Snapshot feature, which may absorb and replace featured snippets in some cases. It's not clear how or if this will impact voice search results, so keep an eye (and ear) out for changes in the future.

If you want to optimize your video use relevant keywords in your video title, description, and tags. This will help search engines understand what your video is about and rank it for relevant search queries. Create a transcript of your video. This will make your video more accessible to people who are deaf or hard of hearing, and it will also give search engines more information to index your video. Embed your video on your website. This will help you drive traffic to your website and improve your SEO and helps to improve your website.

Along with all of the above excellent advice is to ensure your social content is also optimized, including your image and video content. Your socials will be pointing back to your website and whilst there is little evidence Google uses these as any ranking factor for your site itself, if your socials are getting good views, likes and shares they can be an indicator of trustworthiness and user experience with your brand. Those socials themselves and your social profiles, images/videos can then rank themselves for keyword searches which can then be an indicator to the user of authority and relevance when your website and socials are being seen on the top in SERPs.

Writer sanjay Kumar Dash