Your Secret Weapon for Email Marketing in 2025... UGC!
Tamara Jaros
Digital Communication Specialist | LinkedIn & Email Marketing | Delivering digital marketing solutions remotely.
What if you didn't create your best marketing content?
That's the magic of user-generated content (UGC). It's content created by your audience—think customer photos, testimonials, social media posts, or even fun contest entries. It's authentic, relatable, and, best of all, incredibly engaging.
In 2025, UGC isn't just for social media anymore. Smart marketers are weaving it into email campaigns to build trust, foster connection, and keep things fresh. After all, who tells your story better than the people living it?
Here's how you can harness UGC to make your emails more powerful than ever.
Why Does UGC Work So Well?
Because people trust people.
When your audience sees real-life customers using and loving your product, it resonates on a deeper level than polished, corporate messaging ever could.
How to Add UGC to Your Emails
Let Your Customers Do the Talking
Have a customer who raved about your product? Share their testimonial!
Real stories build real trust.
Example:
Subject Line: "Here's Why Customers Love Us ??"
Body: "Sarah from Austin says: 'This product changed my life—seriously. I use it every day!'"
Want to make it even better? Include a photo of Sarah (with permission, of course).
Use Social Media Content
People are already talking about you on social media—why not bring those stories into your emails?
How:
Example Email Section:
"Look at how our amazing customers are using [Your Product]:"
[Insert user photos, captions, or quotes directly from Instagram or TikTok.]
Share Customer Success Stories
Go beyond short testimonials and highlight a customer's entire journey who used your product or service to solve a problem.
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Example:
Subject Line: "How John Transformed His Business with [Your Brand]"
Body: "John was stuck, frustrated, and losing hope. Then he discovered [Your Product]. Here's how he turned things around."
Add images, stats, or videos to bring their story to life.
Make It Fun with Contests or Challenges
Everyone loves a chance to win (or shine). Run a contest or challenge, and feature the best entries in your emails.
Example Contest Idea:
"Show us how you use [Your Product]—the best photo wins a prize!"
Promote the contest through a series of emails and showcase the winners in the follow-up. Not only does this give you amazing UGC, but it also keeps subscribers excited and engaged.
Ask Questions and Share the Results
Polls and surveys are UGC goldmines. People love giving their opinions—and seeing the results.
Example Email Campaign:
This keeps subscribers involved and gives you fantastic data for future campaigns.
Tips for Making UGC Shine
Why UGC Is the Future of Email Marketing
People are craving connection and authenticity more than ever. They want to see real people, real stories, and authentic experiences—not just sales pitches. UGC delivers that in spades.
And the best part? Your audience becomes your biggest advocate, helping you tell your story in ways you couldn't.
Ready to Start?
Here's Your Next Step:
Ask your audience to share their experiences with your brand. Highlight their voices in your next email campaign. Watch the magic happen.
Have you used UGC in your emails before?
Repost if featuring UGC in your emails has worked for your business.
Absolutely Tamara Jaros User-generated content is a powerful tool to build trust and loyalty among your audience. It's a great way to showcase real experiences and create a sense of community around your brand. And the best part is, it doesn't have to be expensive or time-consuming to create. By leveraging UGC in your email campaigns, you can create more engaging and authentic content that resonates with your audience.