Your Sales PREVENTION Department

Well, I managed to make it back to the good ol' USA with all of my body parts and without the help of Capt. Ron, Capt. Sparrow or Capt. Bligh.

Though I doubt Bligh would put up with the laziness of his sailors, or in this case, employee.

On our last day in Costa Rica, we had received a?$100 gift voucher by attending a time share / vacation ownership pitch.

Any chance I get to go on one of those, I jump on it. I absolutely love to torture the hapless sales people and their overlords.

This is the hard work I endure to bring you the latest XPerience, marketing and sales strategies.

Tough job, I know...

But the torture story will have to wait...

In order to redeem the certificate, we had to charge our purchases to our room and then they would take it off the final bill.

Since we couldn't carry our sunscreen in our luggage, I headed on down to the store at the resort to buy some.

$42.99 for 7.36 ounces!!!!

mini business lesson here: Place strategy (the 'where' you sell) completely dictates price! Same bottle of lotion is 8.99 at WalMart. But since we were captives at the resort, wanted to spend time outside, I sprung for the bottle of liquid gold.

I approached the counter, handed the bottle to the cashier and stated I would like to charge it to my room.

"You don't want to do that" she said.

"Yes, I do"

"No, you don't" as she waved her hand at me attempting some hind of Jedi mind trick ("These are not the droids you are looking for" Obi wan Kenobi)

Intrigued and somewhat annoyed, I asked "Why don't I want to charge this to my room?"

"Because then I have to fill out 10 pieces of paper for you to sign"

............

........... (Awkward silence as I stand and wait.....)

And?........

........so?......

I gave her my best stink-eye look....

She relented.

And as sure as the sun will rise tomorrow, 10 little slips of paper popped out of her printer. (None of which she had to 'fill out')

I signed 3 or 4 of the slips and then went on my way.

What does this have to do with your business?

Pretty much everything!

• First, lazy employee... or was she just trying to help me avoid signing documents? Who knows? But the fact that she did not?want?to do a room charge lends itself to laziness...
• The resorts?Sales Prevention Department?was hard at work here. they had created a system that was convenient for them, but NOT for the guest.

I could have just as easily put the lotion down and refused to make the purchase.?As an aside, an Uber to the local convenience store + the purchase of lotion would have been cheaper than the 42 bucks, but waaaayyy less convenient.

Ask yourself, do you have a sales prevention department hard at work in your business?

Are the lazy employees of that department costing you sales?

Remember, you won't profit unless you implement,

Vance "Pissed I could not take the leftover lotion on the plane with me" Morris

P.S. The "End of the Email Stuff"

Whenever you are ready... here are a few ways I can help you create or improve your client experience, marketing systems and of course, profit mightily:

??Get a copy of my book Systematic Magic??: 7 Magic Keys To Disnify Any Business. You will discover how to Out-Market, Out Serve & Out Price your competition in any economy. You will get a step-by-step blueprint on how to adapt Disney's strategies to your business. You can do that here

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??And if you are having an event (in person or online) and?you are looking for a speaker to energize your audience, give them valuable and unique lessons, all the while making you look good reach out to me here:?VanceMorris.com???