Your Sales Hire Reality Check: Before Pulling the Trigger, Answer Honestly...

Each question serves as a mini-evaluation for founders contemplating that first hire.

1. Is Your Target Customer Sharply Defined?

"Spray and pray" sales will sink a new hire. Who exactly benefits MOST from your product? Do you have 1-3 buyer types already showing repeat success? If not, focus on discovery first.

2. Can You Replicate Results?

Could someone NEW step into your shoes and consistently close? If warm leads fuel your deals, or each closed deal looks wildly different, your process needs fine-tuning before hiring.

3. Have You Got the Leads to Justify the Expense?

A few leads a week won't cut it for a dedicated salesperson. Are you struggling even to fill their pipeline? Invest in lead generation and top-of-funnel efforts to ensure their salary translates to success.

Making that first sales hire feels like a major milestone. But rushing the process is no way to conquer new markets. Answer these questions honestly, make the necessary adjustments, and when you are ready, that new salesperson won't just be an expense; they'll be a catalyst for exponential growth.