No, your restaurant system is not a technology company.
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Three years ago, one YouTuber posted a video that racked up over three million views detailing his time selling frozen pizzas out of his home through Uber Eats.
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He noted how easy it was to get started on Uber Eats, pay for advertisements through the platform, and order from his own “restaurant” to set up his business with a five-star review.
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Another YouTuber similarly posted a video about his own experience opening up a DoorDash restaurant from his balcony.
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More recently, local Chicago news station WGN9 News investigated a virtual restaurant calling itself Blackbird (likely to copy the Michelin-starred Chicago restaurant) after an Uber Eats driver complained that he had to deliver food from this alleged restaurant that was operating out of an apartment complex.
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The driver reported his findings to the local Department of Health and the operation was swiftly ordered to shut down.
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The worst thing to do is put a pie in a cardboard box. But will this reusable option catch on with guests?
"Dodo Pizza wants to reimagine the way guests consume the staple dish. The franchise chain operates in 17 countries, recently launching reusable pizza boxes for delivery in Dubai.
It is the first food and beverage company to offer this option in the Middle East, and the first worldwide to make it free of charge for customers.
The concept is known for its digital-first approach and new sustainability initiatives.???
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Dodo Pizza falls under the?Dodo Brands ?umbrella, a collection of foodservice concepts that are tech-powered and poised to franchise globally.
These digital-first brands include Dodo Pizza, Doner 42 kebabs, and Drinkit coffee.
Despite its technology-first model, Dodo Pizza has opted out of working with third-party delivery aggregators.
Instead, the company prefers direct contact with customers. Its dine-in areas are well-adjusted to local markets, and its take on pizza delivery has put a larger focus on sustainability than most brands.?"
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Table Needs understands the growth and impact of online menus.
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“We support multiple online menus that very few competitors offer,” Simmons added. That feature is also supported with an innovative text messaging function that informs the customer when their order is ready.
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Simmons also has a unique feel for how innovations, including food trucks, have changed how the nation dines.
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“It’s not unusual today to have an event with 30 plus foods trucks and 5000 plus people on hand. You can only imagine how valuable our outbound text program is in that environment.
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I am also convinced that the food trucks that we are helping to solve challenges for today, may very well be the brick-and-mortar operators with multiple units of the future,” he said.
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When you use tech tools—like?Software-as-a-Service (SaaS) solutions, Artificial Intelligence (AI) and predictive analytics—for supply chain monitoring, you can gather real-time insights about events that are currently happening, plus events that could potentially occur and impact your business.
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Armed with that critical information, you’ll be able to think (and act) strategically to change vendors, toss contaminated products, or develop other appropriate contingency plans.?
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Real-time supply chain monitoring—using advanced technologies—helps restaurants?optimize operations, efficiency, accuracy, and performance throughout the supply chain.
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For instance,?SaaS solutions, RFID tagging, and GPS tracking offer real-time visibility and data analytics capabilities, so restaurants can make more informed, data-based decisions.?
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Let's talk about your menu and how it can help your restaurant make more money.
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Your menu isn't just a list of food options; it's like a powerful tool to persuade people to buy certain items.
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You can put the spotlight on things that make more profit and create cool combo offers to get customers excited about their choices.
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This way, you can make more money while making your customers happy with their meals. You might even suggest upgrades or extra things to add to their orders, like a side dish or a drink.
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Oh, and don't forget about the online delivery apps like @UberEats and?DoorDash .
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They help you reach more people, which is great, but they also take a cut of your profits as commission fees.
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So, you need to figure out how to balance this.
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One way is to manage orders well from all these different platforms and encourage more people to order directly from your restaurant.
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Why is that important? Well, when people order directly from you, you have more control over your relationship with the customer.
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You also get more money because there are no commissions to pay. Plus, you can get direct feedback from customers, which can be super helpful in improving your restaurant.
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How do you get more people to order directly? You can offer some cool benefits, like special items or discounts, for those who order straight from your restaurant.
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Also, having a loyalty program where customers earn points or get exclusive deals for ordering directly can be a great incentive.
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So, by using your menu cleverly and encouraging more direct orders, your restaurant can be more successful and have happier customers.
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Yay for good food and smart business! ??????
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Herb Greenberg ?tells us an amusing story, about eating lunch with?John A. Gordon ?at?sweetgreen ?in San Diego.
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"We've been getting together for lunch at least once a year, usually at this same burgeoning neighborhood strip center in San Diego, to chat restaurants – which John eats, breathes, and sleeps. He knows everybody... and if there are bodies buried, he knows where to find them.
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We chose this Sweetgreen because it opened just a few weeks ago and we both wanted to check it out...
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What's more, John said this specific center – which I take for granted since i’m there almost every day – would rank as one of the top 100 non-superpower suburban malls in the country… in large part because it’s surrounded by very high surrounding average per capita household income.
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That makes it a perfect location for the likes of Sweetgreen, which went public a little less than two years ago...
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It did so at the peak of the market's insanity in 2021, getting a high valuation after positioning itself as a tech company that happens to sell salad.
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Pretty soon, people realized Sweetgreen was really little more than a salad chain that used technology – and an unprofitable one, at that, with slowing sales."
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CEO, Priceff - Priceff provides fully automated real-time price optimization to improve margins and utilization.
1 年Applying technology for optimizing operations and revenue streams definitely makes sense. Still every restaurant should define their own strategy on what they want to be and how they run their business. Us technology companies are very happy to support in realizing the strategy. I really like your Revenue management chapter, btw. :)
Restaurants are platforms, but they don't scale like digital platforms. And they get congested -- a busy restaurant is no fun.