Is Your Restaurant Instagram Ready for Iftar?
As we welcome the holy month of Ramadhan 1444/1445, 2023 and the occasion of quiet reflection, prayer and the opportunity to spend time with loved ones, Iftar offerings will be high on the agenda for so many hotel F&B outlets and independent restaurants, especially those accustomed to serving the Islamic community as well as international visitors.
With each passing year, Iftar offerings get better and better as chefs prepare even more stunning, creatively presented, delicious food with so many menu options.
This is indeed an all important fast-breaking evening meal for Muslims in Ramadhan, served after the Maghrib prayer.
These days, the spirit of Islam during Ramadhan has entrusted much love for good friends from other religious denominations. We also wish to partake in this evening time feast and many Muslims welcome everyone, regardless of religious background, to come and join them for Iftar.
Therefore Iftar has become a feast for all to enjoy, to rejoice and appreciate great friendships.
And since Iftar has become a far reaching celebration, Instagram users want to know what's on offer. According to Meta, Instagram so far this year has over 2 billion active monthly users and 1.3 billion use Instagram daily.
So what can you do on Instagram?
Therefore you can present stunning branded, static images of your Iftar offerings and publish Reels and Stories to showcase your guests enjoying their food as well as your chefs, server team, ambience and important information.
Here's a quick round up for your Instagram account:
Static Grid Posts
Upload a photo with a?width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5. Make sure you're using a phone with a high-quality camera as different phones have cameras of varying qualities unless of course, you have engaged the services of a professional photographer. Don't forget you can now add music to your static posts.
Video Reels
An Instagram Reel allows users to live film or upload video clips for up to 60 seconds that can be edited, sound dubbed or add visual effects before sharing on the app. These short video clips allow users to publish engaging, creative content. IG Reels are an excellent opportunity to showcase delicious Iftar offerings.
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Instagram Stories
With Stories,?you can share photos and videos, with music, that disappear from your profile, feed and messages after 24 hours. For Ramadhan, save them in highlights so that users can refer back to what's on offer and the Iftar gatherings that have already taken place, to promote your restaurant vibe.
Instagram Captions
A?caption?is?the text description you publish underneath your static post or video Reels. Instagram captions can be up to 2,200 characters, and they can include text, hashtags, and emojis. Note that clickable links cannot be added to Instagram captions, so it's always a good idea to direct users to your profile link to find out more about your Iftar offerings.
Instagram Hashtags
It's worth putting in the time and effort with IG hashtags! IG posts with?20 to 30 hashtags?received the most reach, and posts with 30 hashtags had the highest average engagement rate by far, including likes and comments. The engagement rate of posts with 30 hashtags was 175% of posts with just 5 hashtags.
Suggested Iftar Hashtags
#iftar #ramadankareem #ramadan2023 #restaurants #diningout #delicious #dinner #homemade #foodstagram #foodphotography #foodblogger #foodlover #islam #muslim #allah #quran #ramadan #halal #dua #sunnah #familytime #friendship
Instagram Direct Messages
Instagram Direct allows you to privately exchange text, photos, posts and Stories with one or more people. With Instagram Direct, you can spark interest, strengthen relationships. IG Direct is also the ideal messaging service on which you can send your Iftar menus and make reservations for your new and existing customers.
Linktree
"The only link you will ever need".
Linktree is a tool that?rose to prominence on Instagram.
Because Instagram permits only one weblink to be published on your profile and Stories, Linktree have the perfect solution, especially for Iftar offerings, which are over and above your usual menu.
You can create your free or paid option Linktree account here and create a collection of stunning links to your Iftar offerings.
May I take this opportunity to wish each and every restaurant manager, chef, server, barista, kitchen helper and cleaner all the best with your hard work throughout Ramadhan.
And blessings to each and every guest who supports their local hotels and restaurants by enjoying an amazing Iftar offering!
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8 个月Ramadan Kareem to you and your family! ?? May this month bring you peace, happiness and prosperity ?