Your Reputation Arrives Before You Do
Mark Hunter
Sales kickoff speaker helping you turn prospects into profits, it all starts with prospecting with integrity.
Before a prospect meets with you, they do one thing: Google your name and your company! They want to see what the Internet says about you. How well or poorly does the Internet speak of you? Watch my video on this here!
It’s not good enough to just have a social media reputation that isn’t stupid. Today, it's about having an image that says you’re smart. So, what does this mean for you as a sales leader? It means that you can ditch the endless commentary about the sales awards you’ve won and the number of “Top Seller” trips you’ve been on. Your prospects don’t care! In fact, these accolades can actually turn off a prospect, because it makes it seem like it's all about you.
Instead, you want your social media profiles and LinkedIn displaying how you care for those you work with and your industry. The easiest way to do is to post a news article about something in business or your industry once a week. When you post/share it, go ahead and add a couple comments of your own. Doing this helps others see you as insightful. It shows them that you look outward at the bigger picture of what's happening around you. They will better understand that you’re more than just a salesperson, you’re a sales leader.
Remember that your prospects are busy. The last thing a prospect wants to do is sit through one more presentation. Prospects would rather glean insights from people that will help them achieve their goals. The salesperson who loads up their profile with only information about themselves and their company is not going to be seen as salesperson.
Prospects have options and customers have options, so this means you must bring them value even before you arrive. Your reputation always arrives before you. Furthermore, it’s your reputation that will determine if you even get the meeting.
Copyright 2019, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Sales Leader, Sales Trainer, Certified Career Coach, Podcaster
5 年Mark Hunter I google and check prospects out before calling them. Their Facebook pages reveal a lot about who they are. I remember connecting with one contact who had been ignoring me for months, but finally responded when I made mention of his sons baseball game being in the same location as my son. I learned that from his Facebook posts. I agree what you posts says a lot about you.
So “on the money”! Thx Mark Hunter!
Helping Businesses Become More Profitable
5 年Remember, people are not only taking a look at you profiles and posts, they are also taking note of the types of posts you Like and your comments. Be?conscientious of what you support, and what you say on line as it will eventually be noticed by potential clients, business partners, or employers. ?
Rain Or Shine Therapy and Musical Expressions Inc.
5 年Isn’t that why we’re here...to see how we can help and elevate each other? It’s not always about up-selling yourself, but sharing knowledge for the benefits of others who’s not in the profession in your field.
Poet | Publisher | Books | Preserve your Legacy … If your book designer doesn’t know their recto from their verso, call me. | Digital Hobo | Smartass in Residence
5 年If google has made a Knowledge Panel on you, CLAIM IT! It’s not hard and it keeps other people from being you. Also, google yourself often and make sure you have Google alerts set on your name, company and keywords. It’s not vanity; it’s just good business.