Your Rebranding Checklist with Abstract Creative Studio

We recently shared an article that you can read here sharing our very own rebrand journey at Abstract Creative Studio. 

Here are our key tips to consider if thinking about rebranding your business.

• Invest in professional branding – Branding enables you to communicate with your ideal client before you even utter a single word; you want to ensure that it reflects your values and creates the right first impression. 
• Plan each step – Planning will ensure that you are on the same page as your graphic designer and enable you to implement a smooth branding strategy for success without stress.
• Timing – Time is money, and whilst we don’t believe in rushing a project, we recognise that you might have specific time frames in mind, so we will always discuss this with you and provide you with an initial proposal so you can know what to expect.
• Be consistent – Being inconsistent across any marketing channel can cause some confusion. As with anything in life, consistency is key and ensures that your ideal customers receive the same message irrespective of where they discover you.
• Get support – As business owners, we juggle many hats and often struggle to relinquish control, but remember, there is no shame in asking for help and outsourcing the work that you can’t do yourself. It can sometimes help to have an external perspective from someone who can provide unbiased feedback or recommendations.
• Identify areas where your brand will need to appear – So you may have thought about your website and social media branding, but what about when you attend networking events or communicate with your customers? Have you looked at every touchpoint of your customer journey? We can help you to join up the dots, so your customer knows exactly what to expect and when.

Not sure where to start? If you want to create marketing collateral that achieves results, then we would love to have a chat with you.