Is Your Radio Revenue Due To Drop More This Year?

We are rolling through February 2025 in the radio business. You feel it, don't you? It won't be long before you are facing the traditionally heavy revenue months. Will your revenue return? Will there be enough?

Whatever market managers and local radio owners are thinking, you can bet the forward leaning concern about revenue is on everyone's mind. The impact of digital on radio and whatever is really going on in the economy that we cannot see in the coming year. The one thing we know: Life always changes.

A lot of people are curious and even nervous about what is coming. Remember: It doesn't take humans long in a group to panic and begin running with the herd. I am talking about radio clients.

If these things are on your mind, what can you do?

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We are at a very serious tipping-point in the radio business. When is the last time YOU really looked at your actual strategy to grow your local radio business under the faster developing conditions of the 21st Century?

For years, we refused to consult radio because we felt conditions were not right, but that has changed. Since 2020, we have felt this is the era for a hybrid consulting practice that allows for affordable programming and sales consulting in one.

The challenges everyone in radio faces:

• Some local radio clusters have stations that are not commanding enough attention in their market to really create the revenue opportunities needed this year.
• Some local radio operations would like to have a little more sales coaching support to help local sellers really grow their sales this year.
• Some local radio clusters haven't had a full review of their music, morning shows and even their market positions for years. As a result, the stations seem flat and it is beginning to negatively impact revenue.
• Some local radio clusters haven't updated their sales strategy in many years. They recognize that it could be helpful for them to get outside help....if it was affordable.
• Some local radio clusters would like to have their talent lean more into effective endorsements, but they recognize that their talent needs some coaching to bring themselves to the top level of the best endorsers in their market.
• Some local cluster owners and market managers are very concerned about what they are seeing in the digital space, especially around profit. We love sharing our strategy for local clusters to keep their focus on profit center and remain in the digital conversations that radio HAS TO BE IN TODAY.

Here is a bottom-line about change. Everybody thinks about the risk involved in change, but most people don't think about the risk of not changing when change is necessary to give rebirth to revenue growth.

At Rainmaker Pathway Consulting Works (RPC), we are focused on helping local radio clusters adjust to what is now happening on the ground in most markets, keep themselves in the conversations involving digital, leverage the relationship between radio and digital, strengthen their local radio brands as well as the brand and effectiveness of their sales organization.

Our clients give themselves more cost certainty and both encouragement and more accountability where the rubber meets the road in turning their local revenue back up.

A HYBRID CONSULTING PRACTICE that does it all.

• Radio market exclusive.
• Highly strategic (sales strategy and programming strategy working together).
• An effective and affordable way to support both sides of your business (programming and sales) to create the most leverage for you to grow your revenue.
• Focused on creating value on both sides of your business.
• Coaching for on-air talent and sales talent that pushes the edge of what is possible.
• Highly confidential

First consultation is free. If you are thinking about March, April, May, June, July, August and the balance of the year and how to get your radio stations at top performance while also strengthening what you are doing in sales, call us. 864.448.4169.

We are Rainmaker Pathway Consulting Works (RPC) and we know we are different because our focus is transformation. That's not for everyone. If you are not ready, you're not ready.

But, if you must increase your revenue and you want to secure the value of your radio assets, we will give you access to a consulting practice that is all about you and can help you make significant positive moves to transformation.

864.448.4169. [email protected]

Brand + Relationship + Great Products + Consistent Problem-Solving = Higher Revenue.?

- Loyd Ford, Rainmaker Pathway Consulting Works (RPC)

There is an expectation of challenge for radio. Let us help you defy that expectation. Join us.?

Catch my weekly radio sales column each Monday @ RadioInk.com.?

P.S. When you’re ready, there are two (2) ways I can help you.

1. Grab any of our free blogs on this site. (There are almost 1,300 available to you). We cover a lot of ground, including sales, talent, sales coaching, creativity, digital content and rev gen, company culture, endorsements, podcasting, and – of course - ideas (the lifeblood of local radio).
2. Join our VIP program “I Want Our Brand To Be Growth” by becoming a client. Finally, an affordable and complete consulting practice that creates growth engines in programming and sales. It all starts with a free consultation. ?Email [email protected] or call me directly 864.448.4169.?

Everyone needs revenue, but we ask clients to think about what happens when you yourself come to represent growth in your market. 864.448.4169.