Your Quick Guide to Conversational Marketing

Are you looking for new ways to grow your online business? Conversational marketing is a popular, newer form of marketing that can be an effective approach to learning more about your customers and improving their experience with your business! In this article, we will discuss what conversational marketing is, its benefits, and how you can start implementing it!?

What is Conversational Marketing??

Conversational marketing is a way for companies to interact directly with their customers by taking a one-on-one approach. By using this technique, you are able to learn about your customers’ needs, and ultimately create better shopping and personalized experiences! For example, have you ever visited a website, and were immediately greeted by an employee through a chat box? That’s an example of conversational marketing!?

Although conversational marketing may not seem like an efficient way to spend your time, the outcome of integrating this approach can be very beneficial. Oftentimes, businesses tend to focus on campaigning towards millions of online users via larger platforms, such as Google or Facebook.?

While this strategy works, they tend to spread themselves too thin, and miss the mark in customer experience. Think of conversational marketing as taking the time to slow down and be intentional about hearing from your customers, so you can continually improve customer experience, making your business more profitable in the future through higher conversion rates!?

3 Main Benefits to Conversational Marketing?

1. Learn About Your Customers?

Taking the time to listen to the needs, interests, and feedback of your target audience is an effective way to take your conversion rate to the next level. Speaking directly with your customers will also give them the sense that you genuinely care about them, and they will more likely feel like they can trust your company over your competitors.?

2. Gain Insight on How to Personalize Experiences?

Having one-on-one conversations with your customers can give you insight on how you can find solutions that work best for both parties. For example: you may be holding an event on a day that doesn’t work for some of your customers. In knowing this, you can choose to offer a special, limited-time coupon to those who aren’t able to make it to the event. Another example may be that your return or refund policy or timeline is simply inconvenient for many of your customers. By listening and learning, you are able to find solutions for individuals, instead of losing those possible returning customers!?

3. Generate Positive Experiences?

Ensuring that your customers have a smooth and pleasing experience through all of your online channels, such as your website, social media accounts, and email, is extremely important to generating a positive customer experience for current and future customers. The best way to do this is by having REAL conversations with your customers to find out what works and doesn’t work for them.?

How You Can Implement Conversational Marketing

Overall, implementing conversational marketing entails finding new ways to have real, one-on-one conversations with your customers. In the past, businesses have taken advantage of lead-capture forms, free consultations, emailing and customer service agents over the phone, but these approaches are becoming less and less popular for the younger generations who are looking for a quick and easy line of communication.?

Therefore, one of the most effective tools you can begin incorporating into your digital marketing are chatbots . A chabot is an easy, frictionless way that you can initiate one-on-one conversations with your customers! Chatbots are more easily recognized as a chat-box that pops up with an automatic message for your customers to reply to. Once they respond, you can begin to have a conversation with them in real time! The two most popular solutions for chatbots are Drift and Intercom.?

As we discussed above, taking the time to create one-on-one interactions with your customers is key to growing your business in today’s culture. More than ever before, customers are looking for personalized, authentic experiences with businesses they feel they can trust. Conversational marketing is a great tool to help you accomplish a positive customer experience!?