?? Your press release sucks!

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This week, I'm going to give some tips on?how to write a better press release.

Working on a PR is a common task for science marketers, but many of them end up being hard to digest, so I thought my experience going through thousands of PRs might shed some light on how to improve it.

Let's jump right into it!

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?? This Week's Feature

Your press release sucks! Here are 5 tips to make it better

Let's face it: most press releases suck!

Journalists have to sift through dozens, if not hundreds, of corporate releases every day.

And guess what, they only pick the best.

So how can you stand out?

Keep reading (3 min) →

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?? 3 Links For The Science Marketers This Week

1/?Start right before you get eaten by the bear

Storytelling is a fundamental skill for any science communicator. Yet we often get it wrong, spending far too long on backstory and context, when the best thing to do is to "start right before you get eaten by the bear." This article gives you the method to apply this in any situation, such as meetings, presentations, or blog posts.

2/ 11 practical ways to improve your journalism with AI

In this article, journalist Caitlin Dewey talks about how she's used ChatGPT to improve her reporting. There are some really interesting examples in there that could be replicated in science communication. Let me know if you like this kind of content, as I'm using AI tools myself and am thinking of writing a future article on the subject.

3/ SECRET LINK

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That's all for now, see you next week!

About the Author

Hey, I'm Joachim! I'm the founder of Labiotech.eu and The Science Marketer.

Over the past 10 years, I have dedicated myself to science communication in the biotech industry.

Now, I also share what I learned with other science marketers and communicators.

If you need anything, feel free to contact me or work with me.