Are Your Posts Getting IGNORED?
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
Timing Is Everything
Imagine: you just wrote the BEST Facebook post in the history of mankind (yes, really: we cross-checked against all existing Facebook posts!) You schedule it to go out at 6pm, when people are scrolling mindlessly through their phone after work...in America at least.
But most of your loyal audience is in Europe, and they're tucked safely in their beds right now!
Facebook has the answer—the platform is currently beta-testing a?feature that will suggest optimal posting times when your followers are online.
Timing correlates heavily with click-throughs and engagement on all social media content. And posting by even an hour off can severely damage your metrics if you don’t have money backing up your posts.
Think about how much content you have clogging up your Facebook feed. Much of it goes unseen as even posts from just an hour prior can end up several scrolls down from the beginning of the timeline.
A Bulletproof Tip
It doesn’t really matter if 100 people see your posts if none of them are going to engage. That’s why determining the audience for your social media content is so critical to success.
So, how can digital marketers get their content in front of the right kind of audience?
Integrate your strategy… yesterday! List all of your main communication channels—email, social, PR, media—and make sure that you hit all of them when you are putting out content. Then add one more channel: internal promotion. Create content that your employees are not embarrassed to share—content that they actually want to promote. Sometimes your secret weapon is right under your nose.
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Blog Feature
Is your Instagram flatlining?
It’s likely not because of the quality of your content, but what kind of content you’re posting. Instagram has some very important rules for content that can eliminate your photos and videos from getting any play on the main feed.
Is your Reels strategy to just post the same content from TikTok? Christopher Tompkins can tell you why it’s definitely time to rethink that in this piece from the Go! blog.
READ MORE:?Your Instagram Is Failing. Here’s Why.
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