Is your podcast advertising *actually* working? ??

In this Issue

• 8 ways to find out if your podcast advertising is really working
• The ultimate guide to internal podcasts
• 2024's best podcast marketing agencies
• Announcing the 2024 Quill Podcast Award winners
• Quill's latest client study

Is Your Podcast Advertising Working? Here Are 8 Ways to Find Out

?? 70% of listeners can recall podcast ads they've heard over recent months

?? 81% of people engage with podcast ads compared to 63% who tune out TV ads

?? 68% of podcast listeners have made a purchase based on a podcast ad?

With these stats in mind, it's no surprise that many brands and pro-podcasters alike have turned to podcast advertising.?However, tracking the effectiveness of podcast ad campaigns goes beyond download numbers.?

?So how can you?really?see the impact of podcast ad dollars on your show's growth?

In this blog, we dive into 8 ways to answer just that.

More from the Quill and CoHost Blog

The Ultimate Guide to Internal Podcasts

Recently, many leading companies, like PwC, Shopify, Lulu Lemon, and American Airlines, have recognized the value of an internal podcast series solely for their employees.

And for good reason.

• More than 50% of internal comms professionals agreed that they do not have the right tools to do their jobs?
• 69% of managers agreed that they feel uncomfortable communicating with their employees
• 50% of employees are unsure of what their managers expect from them

With those stats in mind, we put together The Ultimate Guide to Internal Podcasts which will lay out everything you need to know including benefits, the production process, and examples.?

7 Best Podcast Marketing Agencies in 2024

Between your deadlines, day-to-day tasks, and the myriad responsibilities life throws your way, finding the time to amplify your podcast's reach can feel unmanageable.?

That's why many brands and creators are turning to podcast marketing agencies.

But which ones are worth it? We've scoured the digital landscape to bring you the 7 best podcast marketing agencies in 2024.

Trending Now

Announcing The 2024 Quill Podcast Award Winners

We're so proud to share this year's Quill Podcast Awards winners! ??

We recognized podcasts and brands across 15 different categories, including Best Branded Podcast, Best Podcast Agency, and Best Podcast of the Year.?

Congratulations to all the visionary brands and buzz-worthy podcasters working to push the industry forward. Your creativity, innovation, and drive don’t go unnoticed.

Plus, a big thank you to everyone who participated in this year’s awards! From those who voted and were nominated to the appointed judges and sponsors, we couldn’t recognize the industry’s best without you.?

Podcast Report

Quill's Branded Podcast Study

To help brands determine if podcasts align with their goals, we surveyed six of our clients to learn the impact, lessons, goals, and next steps for their podcasts.

Quill's Branded Podcast Study helps marketers:?

?? Understand what goes into creating a podcast

?? Explain how podcasts directly impact brands

?? Visualize the sector and industry-specific benefits of podcasts

?? Determine if podcasts align with their company's goals

A big thank you to impact.com , SickKids Foundation , Ledn , Surescripts , The Institutes , and Nuclear Energy Institute for your help in bringing this study to life.

Hot off the Press

• Pacific Content is set to close
• Podcast Power-Up Summit is coming to Toronto June 2nd
• 10,000 audio folks gathered at The Podcast Show London last week
• Megaphone publishers will no longer be able to set minimum prices for ads sold by the Spotify Audience Network
• Libsyn Studio has closed