Your Pickaxe Wrapped is Here - We're wrapping up 2024 with our best insights, tips, awards, Voice Notes and more.

Our team has collected a series of tips, best practices, and insights we’ve learned this past year - check it out below!

We also had a huge 2024, and there’s a lot to be proud of! Here’s what we got up to:

We spent a lot of time nerding out

We have wide ranging interests here at Pickaxe. From synthetic data to in-housing your agency to the modern data stack, we love to talk about all the (usually data related) things that make us excited.

In case you missed them, some of our highlights include:

??? Fake It, So You Can Make It: Using Synthetic Data To Fill In The Gaps

Synthetic data is all the rage in marketing circles. Discover how synthetic data can fill the gaps, refine predictions, and supercharge your decision-making?

??? Entropy comes for us all. Your tools are no exception.

Is your martech stack losing steam? Learn how adopting a product mindset and avoiding quick-fix traps can keep your tools effective and resilient—even as everything else changes.?

??? Nums of Steel: Why You Need a Personal Trainer for Your Data.

Learn how applying “personal training” principles—like consistency, benchmarks, and maintenance—can help your data stay healthy, reliable, and ready for anything.

??? Are you missing the diamonds in your data? Here’s how we find them.

Big data wins are easy to spot, but what about the hidden gems in your data? Learn how benchmarks, cluster comparisons, and anomaly detection can help you uncover insights that drive growth.

??? Swap data fatigue for data invigoration – 5 ground rules for getting back on your feet

Is data fatigue dragging your business down? Discover how better data practices—like governance, stewardship, and clear processes—can turn confusion into clarity and boost your ROI.

??? In-or-Out: Should you bring your agency in-house?

Thinking of bringing your agency work in-house? It could be smart—but only if you consider KPIs, infrastructure, and team expertise. Check out our tips for making this major move.?

??? Marketing Mix Modeling and You: Understanding MMM

MMM gives you the big-picture view of how your marketing channels really perform. Learn how MMM can create insights to help you optimize spend, predict outcomes, and stay ahead of the curve.

??? ?The Super Bowl and You: What to do with all that new data?

A Super Bowl-sized data surge? Be ready. Discover how to handle massive influxes, scale your infrastructure, and turn new engagement into lasting relationships—without breaking your system.

Check out all our blog posts?HERE

Pickaxe News in Review

We got some awards nods this year! We may might not have snagged the top prizes, but we got some recognition that we’re pretty psyched about:

• The Drum Awards: Silver Award for Digital Experience in Sports (and this one comes with an actual TROPHY! We’re fancy!)
• Braze Torchies: Services Partner of the year –?Runner-up??
• Digiday Technology Awards:?Best Attribution Tool – Finalist?

We’ve supercharged Team Pickaxe with some new team members! We got to welcome the fantastic Sean, Emil Rachel and Susmita, who are already taking us to the next level.

We were thought leaders at:

• VideoWeek Villa?@ Cannes Lions
• FutureWeek: AI in Media and Marketing
• Peacock MarTech Summit?
• Marketing Analytics & Data Science Conference?
• PLA CPO Summit
• Business of Marketing?Podcast

We launched our first video series, Voice Notes: Interviews, Ramblings and the occasional insight with Pickaxe, where we tackle data challenges, share tips, and dispense our hard-won industry wisdom. Check out all the videos.

We held our first webinar “Transforming Fan Engagement: Gamification Strategies and Success Stories” alongside our partners?LiveLike?and?Snowflake, looking at?insights and practical tips on how to implement gamification and fan engagement tactics that can drive loyalty and business growth. Check out more about the webinar.

Our clients continued to be fantastic

It’s not all about us. We love to celebrate what our clients are up to:?

? ?Peacock, Telemundo and NBCUniversal carried off one of the most successful Olympics broadcasts of all time,?streaming 23.5 billion minutes of coverage?(40% more than all previous Summer and Winter Olympics combined)

?? ?Hayu announced their?first-ever original series, Real Housewives of London, a new?installation in the wildly popular Real Housewives franchise

?? ?Hallmark launched Hallmark+, a new streaming service and membership program

?? ?YES Network and MSG Network launched?Gotham Sports, a new service that streams games from seven New York franchises including the NBA, NHL, and MLB.

?? ?ITV was?recognized by our partners at Amplitude?as part of their Aha Moments campaign for their work on their ITVx subscriber funnel.

Thanks for sharing 2024 with us! Do you have big plans for 2025? Let's talk about them!