Your personal story

Storytelling is a key personal branding skill.

Thankfully it can be learned.

But most people approach it wrong.

They obsess and overcomplicate it.

I’ve read posts online teaching entrepreneurs to study:

• Pixar
• James Cameron
• Seinfeld

Epic! Intelligent!…Waste of time.

If you’re starting out your goal is to generate revenue fast.

So you kinda don’t have time to study the greats.

You need a way to get the lived story that’s in your head into the customers.

That’s what this simple process covers.

Don’t sweat the theory. Do the following and get 80% of the way there.

We’re going to use ChatGPT to draft our personal story and then work on converting it into our own words.

Being able to tell your personal story is super valuable in business.

When someone asks what you do we don’t want to be caught saying" “um, like internet stuff”.

Instead we want to be able to deliver a succinct, powerful short story that explains who we are and what we stand for.

“It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.”

Patrick Rothfuss, probably my favourite author FYI

Here’s a prompt that we’ll use below the previous work from the last Part:

For this I put in the following “successes”:

Plug in your current personal and professional successes in the field connected to how you’ll be helping people.

Here’s my output:

That’s not a bad start. But to make it ours here’s the next step.

You’re going to?record?it.

That’s the best way to get it into your own voice. You don’t need to publish anything (although bonus points if you do!). We’re just using the act of saying this out loud to help refine and put this into our own voice.

Don’t just read it out loud from the script. That’s still ChatGPT’s voice.

Instead use a follow up prompt:

Which will lead to a nice bullet pointed script.

When you record you will naturally drop certain parts and embellish others. Take a few shots at it. Each time it'll become easier and will naturally shift to being in your own tone of voice and style.

This originally featured in my free daily AI Entrepreneur emails.

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