Your Personal Brand is Your Shelf Space

Your Personal Brand is Your Shelf Space

Tessa Edison Tessa Edison

Tessa Edison

A faith-filled, futurist, founder on a mission to elevate the untold yet worthy stories in real estate development. Where sports and real estate meet is my favorite place. #TSandR

发布日期: 2023年9月20日
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The #BrandingObservation series is a curated collection of insights where we dissect various aspects of branding, offering actionable tips and thought-provoking perspectives to help you navigate the complex landscape of brand building.

Today, we're drawing an intriguing parallel between product placement strategies in retail and the art of personal branding. Just as brands vie for the most visible and accessible shelf space in stores, your personal brand competes for attention in the marketplace of skills, talents, and opportunities.

Prime Real Estate: The Importance of Visibility

  • Product Placement: Brands pay a premium for eye-level shelf space.
  • Personal Branding: Similarly, your online profiles.

Packaging: First Impressions Matter

  • Product Placement: Packaging is designed to be visually appealing.
  • Personal Branding: Your resume, portfolio, and even your email signature.

Accessibility: Make It Easy for People to Reach You

  • Product Placement: Products are often grouped in ways that make sense.
  • Personal Branding: Similarly, make it easy for people to find and connect.

Endcaps and Special Promotions: Leverage Your Achievements

  • Product Placement: Endcaps and special in-store promotions draw attention.
  • Personal Branding: Your achievements, testimonials, and endorsements.

Inventory Turnover: Keep Things Fresh

  • Product Placement: Stores rotate products based on seasons, trends.
  • Personal Branding: Keep your personal brand fresh by updating your skills.

?? Takeaway: Just as brands strategize on how to place their products for maximum visibility and appeal, you should be strategic about how you present your personal brand. Remember, in the crowded marketplace of today's professional environment, your personal brand is your shelf space. Use it wisely.

Feel free to share your thoughts on this comparison here on LinkedIn or our IG page https://www.instagram.com/assetmgmtconsult/

#ASSETManagementConsulting #PersonalBranding #ProductPlacement #Visibility #BrandingTips #BrandingObservation #TessasTip

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