Your Personal Brand is The Most Important Step in Your Career Path

Personal branding is an action in people’s lives where they take an active role. There are tons of benefits that people can get from creating their brand. Also, personal brand allows a person to self-manage their life without having to depend on others. A person’s brand is an important part of a person’s career. Here are some benefits that personal branding can give to people. Your personal brand comes from your passion, skills, goals, and values. It is a result of a person's hunt for fulfillment and meaning. 

Personal branding helps a person grow from something that he or she believes.

 Personal branding is a person itself and no one else.

1) Inputs Trust

A personal brand explains the why in the what of a person. In short, these are the things that motivate and drive people to success. Building a personal brand makes people feel comfortable while working. It also establishes trusts to the colleagues. Having a personal brand also creates intentions that are clear and genuine, which are key in fostering trust. People will feel more comfortable when they can guess what a person can do. When people are aware of a person’s energy source, they will feel at ease in letting him or her be in charge of their needs. Even handing out business cards wouldn’t be a problem if people have already put their trust in the person.

 2) Builds Connections

Personal branding helps a person build connection in different fields and their area of specialty. There is no limit to personal branding. It can go beyond the digital world. Once a person builds his reputation, it will help them to get more exposures like speaking events. With the help of these events, he can start collecting low cost business cards to work on possible leads and connections.

 3) Builds Credibility

Personal branding aids a person in establishing his name as a thought leader and expert in his area of specialty. It helps in gaining recognition in their area of expertise. A person also builds a lasting impression and a self-reward for the individuality itself. Admiration, respect, and trust will come along with a person’s name. There are messages embedded to the awareness of the targeted market. People will perceive a person as an expert if he or she is more visible to their target audience. A brand will drive a person to the top of the chosen marketplace, even a person’s cheap printed cards can pass after establishing credibility. It is the ability that people are looking instead for the physical things.

 4) Gains in Confidence

Individuals can also gain confidence while they are developing their brand. The gain of confidence will come from their positive qualities and strengths that they could share publicly. If people know that they have something which they can offer, their self-esteem will soar. A well done personal branding will emphasize the strengths of an individual and can give direction as to where he or she can use those strengths.

5) Having Authenticity

A personal brand comes from passion, skills, goals, and values. It is a result of a person’s hunt for fulfillment and meaning. Personal branding helps a person grow from something that he or she believes. Personal branding is a person itself and no one else. Personal branding doesn’t allow individuals to create a contrived voice or a fake persona that is not genuinely them.

Personal branding helps a person be authentic, which can also help him or her in fulfilling things in life easier. A person’s life will revolve around work while prioritizing strengths and taking advantages of the talents that brings him or her joy. Due to the authenticity, personal branding aids to minimize a person’s weaknesses. It helps in improving the weaknesses. Crafting the brand then assists in determining if there is a need to use the weakest skill.

HOW TO CREATE A PERSONAL BRAND?

1. Determine Your Emotional Appeal

For starters, think broadly about your personality and how it affects the experience someone will have with you. Are you insanely organized? Do people love working with you for your killer sense of humor?

Make a list of words that best describe these features of your personality. These words are known as emotional modifiers.

Questions to Consider:

1. How do I make people feel?
2. How do people benefit by working with me?
3. What words do others use to describe me?

This will allow you to Create your personal - Mission, Vision and Core Values

2. Determine Your Description

Your next step is coming up with a descriptive modifier that brings clarity to the emotional modifier, identifying what or who your brand is for. As an individual, yours might be an industry (“healthcare” or “education"), or it might be a tangible skill (“creative” or “strategic”).

Questions to Consider:

1. What field or industry am I in (or do I want to be in)?
2. What are the words I would use to describe my work?
3. Who is my target audience?

This will allow you to better understand how you differentiate yourself

3. Determine Your Function

Lastly, write down what, exactly, you do (or will do). It might be something that directly relates to your career: writing, graphic design, or financial planning, for example. Or, it might be something more broad. Are you a manager, a creator, an organizer? A connector of people?

Questions to Consider:

1. What service do I have to offer people?
2. What do I do that makes me stand out from everyone else?

This allows you to better understand who you serve, your audience and why you should or shouldn’t work for certain people or companies.

4. Put it Together

Now we have the foundation of your brand you need to share it. Traditionally this means resumes, biographies, and even portfolios in some cases. With digital we can build blogs, create social media, videos, podcasts, digital resumes, websites and more. Putting your personal brand out there helps you not only improve, develop and sharpen your saw but it shows others who you are. Creating a personal Brand Online is a great place for clients, or potential employers, or recruiters to see you and make you stand out above the competition.  Today we have several channels of media each with their own unique audience and the way you share it is just as unique as your brand.  

Blake LeMoi 716.250.9912 www.oneighty.io & www.BlakeLemoi.com 

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