Your passion = Power + $$$ + BeReal, Facebook, LinkedIn, Threads, TikTok & X/Twitter Updates
Katie McKiever, MA
Award-Winning Social Media & Communications Consultant | Employee Advocacy Strategist | Personal Brand Expert | Brand Journalism Leader | Speaker | LinkedIn Trainer | Thought Leader Partner
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Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.
?I’m obsessed.?
I’m obsessed with the power of human-to-human connection through communicating your passions on social media to ultimately help others and to then be the known expert for your passions. Those passions are your power and can turn into you charging accordingly for your expertise if you’re someone who chooses to integrate the things you love into your professional life. I saw this insight recently and it spoke to me. Maybe it speaks to you too.?
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THE SCOOP
READ: Thanks to Angela Myers for including me in her 2024 Health and Wellness Marketing Trends to Try, According to Experts article.?
“Harnessing the power of your brand's employees can be a game-changer for reputation, awareness, and trust-building.”
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COMING UP: Join me at my next in-person SkillPop class: Level Up Your LinkedIn.?
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THANK YOU: Thanks to CLT1st for having me on to talk about the Facebook messaging scam and the 3 actions you can take to protect your Facebook Page.
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BEREAL: Is this the Clubhouse equivalent of one last attempt to stay alive as a platform?
FACEBOOK: Have your Facebook Page reviews become a spamfest as well? You’re not alone.
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领英推荐
FACEBOOK: Unfortunately, this isn’t an update related to all of the phishing messages Facebook pages are receiving, but it’s a step to better protect businesses’ IP.
LINKEDIN: “LinkedIn's core audience isn't as young or trendy as TikTok's, but they probably have higher-paying jobs and more money to spend.”
SOCIAL MEDIA: The power, indeed. Here’s an actual example of frontline employee content I put together for Sutter Health that performed really well on LinkedIn, Instagram, and Facebook. And the comments were heartwarming as well.
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THREADS: Much like Instagram.
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TIKTOK: Have you purchased from TikTok Shop? Let me know what you got. I finally caved and made my first purchase and I’m waiting for it to arrive.
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TIKTOK: How the platform describes it will continue to be a “safe and civil place for our community in a historic elections year.”
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X/TWITTER: This is actually a useful tool and it’s not X-specific either. You can filter by country, but what’s really useful is that you can filter by sports events, entertainment events (Grammys, for ex.), etc.
NEXT STEPS WITH ME
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Great newsletter, Katie! Love your focus on passion being a power that makes us better at our jobs or businesses. How do you recommend professionals or business owners showcase their passions on socials?