Your Painkiller Statement
Leah Neaderthal
I help women consultants break through to the next revenue level in their business
Hi! You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid on your value, not your time, so you can build a business that supports your life, not the other way around.
If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.
If that’s you, you’re in the right place.
Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.
Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.
We’ll cover the three critical areas to master in order to get higher-paying consulting clients:
Attract (attracting more of the right clients and filling your client pipeline)
Guide (leading a sales process and keeping clients engaged)
Close (helping clients say yes and getting paid more than you ever thought you could).
I'm glad you're here! Let's dive in.
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Women consultants often tell that, sometimes, their sales process can feel like an uphill battle.?
It feels like you’re convincing your prospect to see your value.?
Moving the process forward can feel like pulling teeth.?
When it comes to pricing, you’re in justification mode.?
Often, you end up rambling, giving away too much feel advice, feeling like you need to push the value onto your client.
And prospects come to you with all sorts of problems, not necessarily the ones you solve.?
If this is you, you need a Painkiller Statement.?
A clear Painkiller Statement cuts through the noise and presents the VALUE you offer clearly and succinctly.?
Because when you position your work as a painkiller, a few things happen:
Clients instantly see the value you provide – from the first moment they lay eyes on your LinkedIn profile or your website or someone tells them about you.
You instantly stand out from the other people who do what you do.
The right clients come to you… The people who have the problem you solve, who want the value you provide, and who are motivated to take action.
Now the sales process feels like a downhill slope.
Listen, I’m not saying you get an instant sale. That very rarely happens in B2B. It’s not that there aren’t any rocks along the path, there are. But despite the rocks, the water keeps flowing.
Like T…?
Despite running a successful business for many years, people were always surprised to learn WHAT T actually did.?
She told me, “Everyone thinks I just teach people how to do better presentations. When I EXPLAIN what I do, their eyes light up. But it takes actually talking to them for them to understand.”
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She couldn’t have a conversation with every single person out there, so when we started to work together, we focused on her positioning.?
We…
1) Used The Painkiller Workshop strategy to craft a Painkiller Statement that positioned her as the solution to her clients’ #1 problem
2) Changed her LinkedIn headline to her new Painkiller Statement
3) Allowed herself to truly say all the ways that her work transforms her clients’ business
Within a few days of changing her LinkedIn headline to her Painkiller Statement, she got a phone call.
It was a man she had known online for 12 years. That day, he found her number and left her a voicemail because he saw her new profile on LinkedIn and he realized not only WHAT she did, but also that he needed to HIRE her.
She said: “The man has had 12 years to hire me. I change one sentence and I get a call!”
That’s the power of a Painkiller Statement to clearly communicate your value and set you apart.
I’d love to know… when people ask you what you do, what do you say? Do you have a Painkiller Statement ready?
If you’d like a step-by-step way to get your Painkiller Statement dialed in, and you’d like my help to do it, reply to this email with “Painkiller” and we’ll get you the next steps.
Leah
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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid.
When I left my corporate career and started my first consulting business, I learned three things very quickly:
1- It’s 1000x harder to sell your own stuff than to sell someone else’s.
2- Marketing is not selling.
3- I had no idea how to sell.
I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.
So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.
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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.
1. Listen to the Smart Gets Paid Podcast
You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.
2. Get your copy of Referrals on Repeat
If you’ve gotten clients through referrals or word-of-mouth, and you want to start getting referral clients more consistently, get your copy of Referrals on Repeat, and start getting more referrals coming into your business today: smartgetspaid.com/referrals
3. Break through to the next revenue level in your consulting business with help from my team and me.
Learn the proven, step-by-step system women like you are using to get more of the clients they want, get paid way more for their consulting contracts, and build confidence that they know what they’re doing to get clients. Send me a message here on LinkedIn with “Breakthrough” in the first line and I’ll get you the details.
Leadership Consultant and Professional Development Facilitator
2 周Painkiller
Joining tech/data and transport to solve mobility problems
1 年Great advice. It's so often engrained in women to feel like they have to justify or over explain the value they're providing. The painkiller statement absolutely helps you be concise and confident.
I turn unknown (or overlooked) creative agencies and their leaders into recognized and influential industry experts | B2B PR | Media Relations & Authority-Driven Content
1 年Thank you for sharing this Leah!
Elevating B2B executive influence on LinkedIn | Aligning leaders + brands strategically | Professor of digital marketing | American in Spain
1 年Thanks for this post. It’s truly worth reading.
Plan Strategically - with or without a strategic plan
1 年Awesome guidance, per usual! Be a painkiller, not a vitamin. Easier said than done ??