Your packaging design is a conversational starter

IN THIS NEWSLETTER:

– Why packaging is important?

– The color psychology of packaging

– Packaging Trends

Why packaging is important?

Did you know that nearly one-third of consumers make their purchasing decisions based solely on packaging?

Of all the design work we've done over the years, packaging design is often one of the most overlooked aspects. However, it shouldn't be. Your packaging serves as the initial point of contact between your brand and potential customers, making it a crucial component of your brand identity.

Think about it: consumers tend to judge products by their packaging. It's the first thing they see on the shelf or online, and it shapes their perception of your brand. Therefore, investing in distinctive and visually appealing packaging can greatly enhance brand recognition and leave a lasting impression on consumers.

Check out…

6 Top Packaging Design Examples + Why They Work

The color psychology of packaging

The use of different colors can invoke specific emotions.

• Blue: Trust, professionalism and security. Universally liked by both genders, but risky due to popularity and potential blending with competitors.
• Purple: Indulgence, luxury and spirituality. Appealing to all ages and consumers, purple portrays a sense of opulence and goods of the highest quality.
• Orange: Friendly, cheerful, cost effective. Many people claim that orange is a problematic color to work with because it can convey quite different emotions. Orange can sometimes reflect lower cost or even budget items.
• Yellow: Energy, happiness, confidence. Often utilized to target children and adolescents, yellow is often used in conjunction with another color to create a different message.

Keep reading

Packaging colour psychology – how it affects your success

Packaging Trends

• Packaging sustainability will be increasingly balanced against costs.
• Packaging design will go “back to basics” to minimize material use.
• Returnable packaging is also likely to grow in popularity.
• Connected and interactive packaging will become more mainstream.
• Brands and manufacturers will focus more on inclusive packaging.
• New government legislation will reduce the amount of plastic packaging businesses use.

(Dobson,2024)

Your next steps…

If you realize that your current packaging doesn't effectively represent your brand identity, it's crucial to take action.

Before proceeding with any branding or packaging initiatives, we recommend scheduling a meeting to discuss your concerns.

Complete the form below, and we will reach out to you promptly to schedule a consultation.

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