Be Your Own PR Machine

On Sunday, the 18th of December 2022, social media platforms exploded with millions of posts about Argentina and Messi winning the FIFA World Cup in Qatar.?Most posts praised Messi for achieving his biggest and destined him to be the G.O.A.T. – Greatest Of All Times.?One LinkedIn member posted that he was unhappy about the concentration on Messi and leaving the remaining Argentinian players in the shadow who played a significant role in this win.?He pointed out that the goalkeeper was an unsung hero – he denied France several goals during the original time, extra time, and the penalty shootout.?By the way, his name is Emiliano Martinez.

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Then, he linked that to corporate life: Many work, but few get recognized.

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Therefore, you must become your own Public Relations (PR) Machine to advance your career.?You need to take charge.?You need to be proactive.?You need to be more visible.?I realized this early on in my career.?In fact, I can trace back several PR activities from my high school days.?My PR activities paid me huge dividends, and they continue to do so until this day.?Let us discuss a few PR activities you can do immediately without needing monetary budgets.?Your primary investment will be your time.

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Inside the Company

- Show up when your employer hosts events during or after working hours.?Smile.?Greet your colleagues.?Mingle with the management team.?Shake hands with them.?

- Contribute to the Newsletter of the company.?Let your fingers dance on your keyboard.?Link your writings to corporate values and key themes introduced by the management.?If there is no newsletter, suggest creating one for HR or Marketing.?

- Volunteer to serve on the Social Committee or in cross-functional committees, whether handling low or high-profile projects for the company.?Show them your abilities.?

Outside the Company

- Be active on LinkedIn.?It is the place to be for serious professionals.?Expand your network by reaching out to like-minded professionals.?Engage your network by liking and commenting on their posts.?Add value to them.

- Join professional societies, especially societies outside your professional domain.?For example, consider joining a more generic society if you are an accountant.?This way, you will grow your network beyond your specialization.?Being a Board Member of the Bahrain Management Society, I encourage you to join us.

If you are the “Messi” of your workplace, and no one knows about you, you are missing out on many growth opportunities.?Be your own PR machine.?Stand out from the crowd!