Be Your Own CMO

Hey friends!

Welcome to my newsletter, Be Your Own CMO!

I created this newsletter because I saw a problem in the marketing industry - the gatekeeping of marketing education that could take your business to the next level.

Each week I send the latest digital marketing updates, transparency on what marketing tactics personally worked for me and what totally tanked, and easy-to-implement tips and tricks.?

I'm excited to be the transparent, real, no-bullshit marketing professor we never had in college.?

Here's to your growth,

Nicole?Sifers

?? 4 social media updates you need to know - May, 15th, 2023.?

Check out the latest updates that will shape the future of your strategies. ??

?? Generative AI Comes to LinkedIn: LinkedIn is revolutionizing your status updates! They are testing AI prompts to assist you in crafting engaging and professional posts. Imagine the power of AI helping you create thoughtful content that resonates with LinkedIn's professional user base.?

?? AR Ads Coming to Meta: Meta (formerly Facebook) is taking social commerce to the next level! They plan to introduce augmented reality (AR) functionality to shopping ads on Reels and Stories. Get ready for immersive and interactive AR ads that will captivate viewers and drive conversions.

?? In-app Generative AI Stickers on Instagram: Instagram is embracing the power of AI! They are testing a new feature that allows users to create custom stickers using AI prompts. Soon, you'll be able to share these unique stickers on your feed, Stories, and Reels. Keep an eye on this exciting development!

?? New Ad Features on Snapchat: Snapchat is rolling out fresh ad features designed to enhance your marketing efforts. With "first story," your ad will be the first thing users see when they start swiping between Stories. Additionally, a new Spotlight placement ensures your short-form video ad stands out.?

Social Media Tip of the Week: Harness the Power of User-Generated Content

User-generated content (UGC) is a valuable asset for your social media strategy. It refers to any content created by your audience, such as testimonials, reviews, photos, videos, or posts mentioning your brand. Leveraging UGC can have a significant impact on your social media presence and engagement. Here's a tip to make the most of it:

Encourage and Showcase UGC: Actively encourage your audience to share their experiences with your brand or product on social media. Create dedicated hashtags, run contests or challenges, and ask for reviews or testimonials. When you receive UGC, showcase it on your social media channels by reposting or sharing it. Not only does this build a sense of community, but it also serves as social proof, showing that your brand is valued and trusted by real people.

Benefits of UGC:

1. Authenticity: UGC is perceived as more genuine and trustworthy compared to branded content. It helps build credibility and fosters a stronger connection between your brand and your audience.
2. Engagement: UGC is highly engaging, as it encourages conversations, interactions, and sharing. When you feature UGC on your social media platforms, it invites others to participate and contribute, increasing overall engagement.
3. Cost-effective: UGC is a cost-effective way to create content. Instead of solely relying on your own resources, you tap into the creativity and enthusiasm of your audience, saving time and effort in content creation.
4. Reach and Exposure: UGC has the potential to expand your reach and exposure. When your audience shares their experiences with your brand, their own networks become exposed to your message, increasing brand awareness organically.

Remember, when utilizing UGC, always ask for permission to share and give proper credit to the creators. Engage with the individuals who generate UGC by liking, commenting, or even featuring their content prominently. By incorporating UGC into your social media strategy, you can tap into the power of your community and create a more authentic and engaging online presence.

What marketing tactic worked for me this week

Here's how I got 31,844 LinkedIn post impressions in less than 12 hours.???

?? Social media impressions give an indication of the reach of a particular post. That's a fancy way of saying the number of times a post has been displayed on a user's screen.

?? The more impressions a post receives, the higher the likelihood that it will be seen by a larger audience.

?? Social media platforms such as LinkedIn and TikTok use algorithms that prioritize popular content and display it more prominently in users' feeds.

The more impressions a post receives, the higher the chances of it being seen by a wider audience.

With that being said, here's the exact strategy I used to get over 30k impressions in less than 12 hours. By the way, this post took me less than 5 minutes to create:

?? I posted trending topic content in relevant LinkedIn groups where I knew my target audience would be hanging out. This group just happens to have over 300k members.

?? I kept the copy short, sweet, and fun to read. The copy sounded like a text message I would send to a friend. Whitty, relatable, simple... no fluff.

?? I created an engaging meme on?Canva?that was relevant to a hot topic in pop culture but also related to my content.

?? I added 4 relevant hashtags. 2 of them related to my area of expertise and the content I was posting about, and the other 2 related to the pop culture meme.

I can't wait to chat more next week. In the meantime, if you have any questions, I'm your girl. Don't hesitate to shoot me over a message.

Nicole Sifers