Is Your Organization Truly Investing in an Employee Communication Platform?

This is Edition 146 of my weekly Internal Comms Insights newsletter subscribed by 7020+ followers. Also, look up my blog (www.aniisu.com ), started in 2006, to access over 1000 free blogs, articles, case studies, interviews and more.

Need Help? You can book a call with me or avail my services (personal branding, internal communications and employer branding) and products (courses, books, coaching, checklists and more) directly through Topmate (https://topmate.io/aniisu ).

_________________________________________________________________________________________________

Today we face fragmented work environments, where the Great Resignation has torn through industries and evolved to the 'Great Stay' and to the 'Great Stagnation' . Too many companies are failing to grasp one simple fact - poor communication is killing their business. Employee communication platforms aren’t just a ‘nice-to-have’, they are the only thing standing between your company and failure.

Outdated Email Chains Are Destroying Your Business

Let’s get one thing clear: email is dead. Stubborn reliance on outdated email chains and intranets is sabotaging your ability to engage with your employees effectively. Workers today are bombarded by thousands of emails, half of which are unread, irrelevant, or deleted. Traditional tools like bulletin boards? Not much use. The time for revolutionizing how companies communicate is now , or risk losing your best talent.

The 'Connected Workforce' Myth

The idea that workers are more connected now than ever? It's a myth. Remote work, hybrid models, and fragmented teams have turned that dream into a nightmare of disconnection. If you think your employees are aligned with your goals just because you’ve invested in Zoom or Teams, think again. Misalignment and disengagement run rampant, and if you’re not using a robust employee communication platform, you’re not just behind the times, you’re sabotaging your company's future.

Digital Workplace Solutions are the Last Line of Defense

You might think your team is “adaptable,” but the truth is, most companies are drowning in inefficiency, siloed workflows, and communication black holes. Digital workplace solutions, including employee communication platforms, are no longer optional, they are mandatory. These platforms create a seamless way to communicate across departments, geographies, and roles. Without them, you’re doomed to watch your company’s productivity collapse in real-time.

Remote Work Isn't Going Away, and Neither Are Your Problems

The pandemic may have forced the hand of remote work, but it exposed a far more sinister problem, most companies are completely unprepared to manage a decentralized workforce. You can’t expect frontline workers, who lack access to even basic tools like intranets or emails, to stay engaged. They are on the verge of quitting. The reality is stark: invest in a communication platform, or lose your employees to companies that do.

Low Engagement? Try Spiraling Morale

Disengaged employees aren’t just “unproductive.” They are the slow-moving poison creeping through your entire organization. Misaligned teams, disjointed collaboration, and low morale are not just inconveniences, they are threats. If you’re not using an employee communication platform, you're allowing these problems to thrive, unchecked. Stop pretending a quarterly newsletter or sporadic all-hands meeting is enough. It’s not.

The Silent Killers of Innovation

Innovation dies in silence. Specifically, in the silos you’ve allowed to form. When departments aren’t communicating, when leadership isn’t visible, when collaboration is a mess, your company’s future is on the line. Employee communication platforms are the key to breaking down these barriers, and ignoring this technology could be your company’s undoing.

Internal Communication Value and Impact

If you’re measuring the success of your internal communications by click-through rates, you’re already failing. CTRs don’t capture employee sentiment, retention, or real engagement with leadership content. You need platforms that go deeper, tracking how well employees actually retain and act on messages. If your company isn’t leveraging these insights, it’s flying blind.

Frontline Workers Are Fed Up

Frontline workers have long been the backbone of industries like manufacturing, retail, and healthcare. But, how are you treating them? Most can’t even access company updates, let alone feel like they’re a part of your corporate culture. It’s insulting. Your communication strategy needs to reach everyone, not just those sitting in front of a desk. The mobile-accessible communication platforms you’ve been avoiding are critical for keeping these workers engaged and feeling valued.

AI Is Doing Your Job Better Than You Are

AI is the game-changer you didn’t know you needed, but now that you do, what’s stopping you from leveraging it? AI-driven employee communication platforms not only streamline workflows but create smart communication. They target specific groups, draft clearer messages, and even analyze the effectiveness of your communication strategy. By refusing to integrate AI into your employee engagement strategy, you’re effectively handing your competitors an easy win.

Act Now

Still not convinced? Look at the market. it is estimated that the size of the global employee communication software market was over $1,001.9 million in 2021 and is expected to reach $2,550.5 million by 2031.

Companies already investing in comprehensive employee communication platforms are witnessing skyrocketing engagement, better leadership visibility, and stronger retention rates. These platforms aren’t just for keeping the workforce happy, they are the bedrock for modern business success.

Without these platforms, your company isn’t just at risk of inefficiency. It’s at risk of extinction.

#communication #internalcomms #engagement #communicationplatforms #employeeapps #advocacy #apps #experience #employeeXP #intranet #leadership #platform #comms

________________________________________________________________________________________________

Who am I?

I am Aniisu, an award-winning internal communications and change leader helping individuals and organizations discover and develop their 'sweet-spot' through effective communications. As a Linkedin Top Voice for Internal Communications & Personal Branding based in Sydney, Australia, I offer insights, perspectives and solutions at the intersection of these two evolving domains. I believe that organizations are an amalgamation of employees as 'personal brands' and when we include, involve and inspire staff as partners of change, together we can amplify our presence and advocacy.

Keen to discuss your employee communication platform needs? Reach out today.

Subscribe to my Linkedin newsletter and join over 7020+ passionate professionals to get weekly insights that will help you succeed at work and beyond.

Keen to amplify your employee communications and branding? Book a call today: https://topmate.io/aniisu

Here are Internal Communications resources you can use:

· Learn: Internal Communications Fundamentals Course on Thinkific

· Read my latest book: Inclusive Internal Communications ( 2023)

·?????? Participate in the Internal Communications Series: https://forms.gle/KcqmPzLwq7NQi5Km6