IS YOUR ORGANIZATION READY FOR DIGITAL TRANSFORMATION?

Do you have a digital transformation roadmap? To begin your transformation journey is to investigate the business needs and then invest in the most suitable one. To achieve desirable results, organizations must approach the process from a holistic and all-inclusive perspective.?

INTRODUCTION?

Digital transformation is a lot more than an exercise in technology adoption. It entails a whole new approach to doing business, enabled by suitable technology, and centered around customers.??

Digital transformation sits at the intersection of strategy, designs, and technology for the dual purposes of differentiating the company and reinventing CX for lasting growth in a digitally accelerated age. ?

DIGITAL TRANSFORMATION - IMPORTANCE OF ROADMAP?

In today’s technology, every organization is eager to embark on DT. Faced with fast-changing business scenarios, companies have fully realized the importance of the Digital Transformation process that delivers better value and customer experiences.??

A framed roadmap can help to smoothen out the implementation challenges by breaking down the entire process into small manageable tasks that in turn will help you to do proper planning, allocation of resources, and mapping out results on DX.???

4 TRACKS OF A DIGITAL TRANSFORMATION??

To successfully achieve Digital Transformation, the organization must focus on these four tracks:?

1. People Track?

The people track is about realizing that superior CX starts by establishing a customer-centric culture in the organization.??

People track helps organizations to address their role in achieving the vision, personalizing the way buyers engage with the brand, and then involving everybody so that efforts of entire ecosystems come together to offer superior value propositions to the target market through cross-functional collaboration.?

2. Process Track?

Process track is all about maximizing efficiency and achieving scalability for the new digital business model.??

Process Track requires complete customer lifecycle analysis which also includes a map of the customer journey. Organizations must focus on the product life cycle and scalability potential of the existing business model where these evaluations will lead to insights which will help you to strategize better on the key components - segmentation, targeting, and positioning.??

3. Technology Track?

The technology track is the foundation that enables all the information platforms to interact and allows for predictive data analytics that drives growth.??

Technology track focuses on building an integrated information infrastructure that serves as a foundation for integrating data across silos which creates a comprehensive and exchangeable platform of information into accurate business insights and efficient business processes.??

4. Content Track??

Content track determines how a piece of product information needs to be organized contextually to reflect buyer preferences.??

Content Track is focused on managing both internal enterprise information and customer-facing content ensuring its accuracy, personalized, and contextualized. When an organization with a structured approach, gets some quick wins it will show an impact that will help to obtain support through the transition with sustained progress throughout the journey.??

5 MUST-DOS FOR EVERY ORGANIZATION?

DT is a whole new way of how businesses work, think, and act by involving their people, processes, and culture. For a successful transformation company-wide mindset is a must and so here are five must-dos for every business:?

1. Link DT to business strategy?

From optimizing workflows to creating new revenue sources, there are plenty of opportunities to leverage the latest in technology but to get the most out of your digital strategy, there needs to be a clear & precise link between the overall strategy and the Digital Transformational journey.?

2. Ensure your business case is clear?

From operational benefits to prioritizing, you need to focus on the value that should be pegged to a business case. Assess your business case through a lens of impact - impact on customers, safety, employee skills, performance, and total cost of your DT only then you can prioritize how the journey will roll out.?

3. Build a Digital Academy of Skills?

The biggest driver of digital transformation is your workforce. When your workforce has the right skill sets then that will trigger the transformation and keep it rolling when business processes go digital. First identify where the gap lies, run an audit, and later build your digital academy an upskilling program that allows workers to learn and help them to make better business & managerial decisions.?

4. Acquire the right resources?

A leadership team is key. When it comes to preparing your organization for digital transformation, you need to bring in operational people and assign “champions of change” to the right jobs where you can generate greater buy-in for the digitization process while that helps you to galvanize your team to be more engaged throughout the entire journey.?

5. Enable consumer-centric DT?

You need to exceed new customers' expectations by creating superior digital experiences and focusing on customization, innovation, and data protection. To be a business of the future, agility will remain an indispensable aspect of any operation which will enable your organization to embrace the ever-evolving business landscape and satisfy customers’ changing needs and desires.??

START YOUR DIGITAL TRANSFORMATION JOURNEY WITH INTELLECTFACES?

Go away from what you know to uncover the unknowns. You embark on this journey one step at a time by breaking down the transformation roadmap into a bite-sized piece where we at IntellectFaces, assess your team and operational process for simplification and revamping. If you are looking to shift, get in touch .??